Bolt PR is named a finalist in the Media Relations category of Top Agencies Awards for 2026, for its “Summer of Yogurtland” campaign. The recognition places Bolt PR among finalists who will compete for the win live this December, further cementing the agency’s reputation as a powerhouse in franchise and F&B public relations.
PR Daily’s Top Agencies Awards is one of the industry’s competitive recognition programs, honoring the organizations shaping where PR, marketing, and communications are headed next.
To amplify Yogurtland’s first travel industry partnership with Princess Cruises, Bolt PR spearheaded a strategic media relations and influencer campaign that transformed the frozen yogurt franchise into a “destination for summer.” Bolt PR crafted a compelling narrative that bridged the gap between a daily sweet treat and a luxury cruise vacation.
The agency drove awareness for the brand’s national sweepstakes and limited-time “Destination Flavors” by executing a multi-phased media and influencer campaign. This strategy successfully elevated Yogurtland from a frozen yogurt shop to a national dessert brand. By securing over 25 earned media placements in national, regional, and broadcast channels alongside high-performing influencer partnerships, Bolt PR’s efforts supported a 102% surge in website pageviews during the partnership.
“Being named a finalist by PR Daily is a testament to our team who pushes the boundaries of traditional franchise and F&B public relations,” said Samantha Sands, Director at Bolt PR and former Yogurtland account lead. “The ‘Summer of Yogurtland’ campaign encapsulates our strategic approach to brand innovation. Our team creates experiential moments that generate impactful digital engagement, drive in-store foot traffic, and deliver increased ROI for our partners.”
For information about Bolt PR, visit www.boltpr.com.
