Baby development franchise, Bloom Baby Classes, has just announced the upcoming launch of its brand-new concept – Bloom Toddler Classes. With ongoing demand from existing customers to continue its offering past the initial age range of newborn-14 months, Victoria Jennings – founder and director – knew the time was right to expand the brand’s consumer services.
“Adding sessions for older children, from aged 14 months to three years, has always been something of a professional goal of mine,” explained Victoria. “Initially, I felt this may come later down the line, but – just six years after launching – demand from existing parents is so high that we knew we would need to put this into action before the end of the year. From a personal perspective, being able to offer more of our time and experience to our wonderful parents is going to be very rewarding and, in terms of rates of growth for the business, this is going to have a significant impact on our market share. It’s a win-win and a very exciting time for the franchise.”
Sophie Nixon, 29, will be launching Bloom Toddler Classes – the first of its kind – in Northumberland in the new year, following taking part in her franchisee training this autumn. The married mum-of-one, who started teaching for Bloom Baby Classes in Northumberland after having her daughter, Maia, is over the moon to be joining the Bloom international franchise network.
“It’s an honour to be a part of Bloom Baby Classes – and to launch the first ever toddler sessions has been such a ‘pinch me’ moment,” said Sophie. “I’ve been so inspired by Victoria and her determination to build a brand based on the wellbeing and support of new parents, like I was two years ago. As soon as I attended my first Bloom session with Maia back in 2020, I knew this was where I wanted to be. Working for the franchisee at Northumberland, Jen, has been an absolute joy, and I’m so excited to launch my new business in the same community as her. She’s an incredible person who really has been my mentor – her success, determination and the way she runs her franchise has given me the courage to follow in her footsteps. I also feel extremely blessed to be able to continue the development of the same little ones that I taught as babies as they carry on their toddler journey!
“Before coming across Bloom, I was a beauty therapist and worked long hours in a department store. Part of the motivation for joining the Bloom family when I did was to spend more time with my daughter and my husband, Callum. I now have the work-life balance I always craved but my own credible business too. I’m excited to see what the future has in store.”
Demand for the first sessions in Northumberland has already exceeded Victoria and Sophie’s initial projections. With increasing interest in the value of development classes for babies and toddlers, Victoria hopes to recruit more dedicated entrepreneurs over the coming months.
