A shropshire florist who launched her own business near Ellesmere is among the success stories behind a college’s latest national award. Victoria Upton, who runs Violet Hill Flower Company near the market town, was named Newcomer of the Year at the British Florist Association (BFA) Industry Awards in 2025 after studying at Coleg Cambria in Wrexham. Now the college’s floristry department has followed in her footsteps, scooping the prestigious Training Provider of the Year title at the BFA Industry Awards, held during FleurEx 2026 in Nottingham. The accolade recognises the work of tutors and learners at the college’s Yale campus, which attracts students from across North Wales, Shropshire and the Welsh borders.
Experienced tutor Amanda Ellis, who has spent more than 25 years teaching floristry, said the team was thrilled to receive the prize.
“We’re absolutely over the moon. To win an award like this is wonderful, especially when you know how much work goes on behind the scenes,” she said.
“People sometimes think floristry is just about making beautiful arrangements, but there’s so much more involved. Our students learn about running a business, dealing with customers, working to deadlines and all the practical skills they’ll need when they leave us.
“We’ve even been involved in weddings with our learners, which is a fantastic experience for them. They get to see what the job is really like and the pressure that comes with making sure everything is perfect on someone’s big day.
“We have a brilliant team here and I’m so proud of what we’ve achieved together.”
The latest success follows individual recognition for Amanda, who was shortlisted for Floristry Tutor of the Year, and former learner Victoria, whose achievements demonstrate the career opportunities available to aspiring florists across the region. Students gain commercial experience through Iâl Flowers, the college’s floristry training shop, alongside studying professional qualifications at Levels 2 and 3. The courses combine creativity with practical business skills, helping learners prepare for employment, self-employment and careers in the wider floristry industry.
Natalie Cliffe, Curriculum Director in Visitor Economy and Art and Design, congratulated Amanda and the wider team.
“This award is a direct result of their hard work, passion and dedication. Day in and day out, they put everything into making sure our learners get the very best opportunities possible,” she said.
“We all know this work comes with its challenges. Some learners arrive thinking a floristry course is just for fun, only to realise we are preparing them for a real career in the industry.
“Changing that mindset takes patience, high standards and real commitment, and our staff go above and beyond to help them succeed.
“I’m so proud of what they’ve accomplished together. It’s a fantastic achievement and thoroughly deserved.”
