Bristol-born brand Amschela® has relaunched as a made-to-order fashion house, introducing a new three-part collection structure –
Classic Monogram Black Label, Evolve and Essentials – and confirming plans for a future vegan Signature line.
Founded by former legal professional Keri Andriana, Amschela has spent the past year reshaping its pricing, production and product architecture around one idea: attainable luxury produced with intent, not excess.
“This relaunch is about slowing fashion down without shutting anyone out, ” says founder and creative director Keri Andriana.
“If we make a piece now, it’s because someone genuinely wants it. You’re commissioning something made for you, not buying the leftovers of an overproduction run.”
Classic Monogram Black Label
At the top of the new structure sits Classic Monogram Black Label, a line of handcrafted Nappa leather bags and travel pieces featuring Amschela’s house monogram in Noir Mono, House Letter and House Stripe. The range includes structured mini totes, city shoppers, duffle bags and cabin trunks, all made to order in small batches with faux-suede linings and metal
hardware.
Black Label is positioned as “house-level” leather with intentionally attainable pricing.
Evolve & Essentials
Beneath Black Label, Evolve is Amschela’s statement ready-to-wear line, built around print stories such as Ripped Note, Skull of Amschela, Abstract Mode and Besties Forever. The collection spans oversized sweats, varsity jackets, denim sets, tees, cargos and skirts – all printed and sewn to order via tightly selected partners to avoid deadstock.
Essentials completes the pyramid as the brand’s everyday line: high-neck hoodies, joggers, mock- neck sweatshirts, easy dresses and skirts in soft-touch fabrics. Essentials is priced below
Evolve and Classic Monogram to keep the brand firmly in the attainable luxury space.
Together, the three collections form a complete wardrobe under one house: Black Label leather, statement Evolve pieces and relaxed Essentials layers.
Leather Now, Vegan Signature Next
Originally known for its fully vegan offering, Amschela now operates a more nuanced material strategy. Classic Monogram Black Label uses premium Nappa leather, while Evolve and Essentials retain vegan and animal-free options, and a new vegan Signature line is in development for future seasons. Every product clearly states whether it is leather or vegan, giving customers transparent choice rather than a single-material ideology.
Made to Order, With Purpose
Across all collections, Amschela’s made-to-order model is designed to reduce overproduction and unsold stock, and to support the brand’s ongoing social mobility mission, which has already created numerous opportunities for interns and emerging
creatives in Bristol and beyond.
The new Classic Monogram Black Label, Evolve and Essentials collections are available now at www.amschela.com.
Press & Media Enquiries | Email: [email protected] | Website: www.amschela.com
Instagram: @amschela
