International artist AMARU continues to solidify his place in the global music scene after being
invited by the Recording Academy® to take part in the official GRAMMY® campaign announcing
the opening of the first voting round for the 68th edition of the most prestigious awards in music.
AMARU’s inclusion in this campaign is no coincidence: his innate charisma, magnetic presence,
and sincere, powerful words reflect the very values the GRAMMY® seek to convey to the music
community. In the video published by the Academy, AMARU delivers an inspiring message about
what it means to him to be part of this process and about the responsibility voters carry in shaping
the trajectory of other artists.
His participation in this initiative places him among the faces representing the spirit of the
GRAMMY®, standing out not only for his music but also for his ability to genuinely connect with
colleagues and audiences. This invitation shows that AMARU is seen not only as a competitor in
the race, but also as a reference voice within the community of creators that bring the music
industry to life.
This milestone adds to a season of exceptional successes for AMARU, who in 2025 has
conquered and added major recognitions to his career:
Triple victory at the ISSA Awards in Atlanta: Best International Male Vocalist (Gold), Best
International Male Songwriter (Silver), and Best Dressed Male.
Nominations at the World Entertainment Awards (WEA) in Beverly Hills with his songs Macaxeira
(Best Latin Song) and Este Hombre (El Tesoro) (Best Dance Song).
Nomination for the Global Recognition Award at the Influencer Magazine Awards in the UK.
Presentation of his upcoming English album *Hindsight*, alongside work on his new Spanish-
language dance album.
With all these accomplishments, his appearance in the Academy’s official campaign is yet another
highlight in his brilliant journey, confirming that he continues to reap triumphs and attract significant
attention in the global music community. Every step he takes, every stage he graces, and every
word he shares strengthens his role as a beacon of perseverance, talent, and authenticity.
This recognition comes at the perfect moment, right at the start of the voting window, and boosts
the visibility of his two entries in the Best Global Music Performance category:
Macaxeira
Déjanos Bailar (Muévete)
“It is an honor to be considered within this campaign that reflects the importance of the global
music community. For me, the GRAMMY® are more than just an award: they are a platform where
artists recognize each other and celebrate the power of music to transform lives,” expressed
AMARU, reaffirming his commitment to music as a tool for unity and transformation.
The Recording Academy® has recognized in AMARU an artist who is whole, authentic, and
energetic enough to convey the true spirit of the GRAMMY®. His charisma and example have
made him one of the faces of the official campaign, confirming that his voice transcends beyond
his songs: he has become a symbol of perseverance, diversity, and artistic excellence.
With this distinction, AMARU strengthens his position in the race toward the GRAMMY®,
reaffirming that his talent, presence, and authenticity place him in a unique position within the
international scene, in a season already shaping up to be one of the most memorable and
successful of his entire career.
