With Pride in London just around the corner, venues across the capital are gearing up to show their colours – but one Soho hotspot is going a step further. Albert’s Schloss, the Bavarian-inspired beer hall and cabaret haven on Shaftesbury Avenue, has announced the launch of its first-ever Pre-Pride Parlour, a vibrant new initiative created to support those attending the Pride parade solo or travelling into London for the celebration.
Scheduled for Saturday, 5th July – the day of the London Pride parade – the Pre-Pride Parlour will open its doors for a morning of connection, self-expression, and pre-parade preparation. The goal? To create a welcoming and safe space for LGBTQ+ individuals and allies to gather, feel supported, and start their Pride day with confidence and community.
“We’re opening our doors early to create a safe, inclusive space to gather and get parade-ready. Whether you’re travelling into London for Pride or heading to the parade solo, our Pre-Pride Parlour is all about bringing people together and making sure nobody feels alone on this important day of celebration and visibility.”
That’s the message from the Albert’s Schloss team, who have joined forces with Absolut and Gaydio to transform their venue into a warm-up destination ahead of the Pride in London festivities. The morning will feature glitter artists and glam squads offering complimentary makeup and sparkle sessions, welcome drinks, and an opportunity to mingle with fellow Pride-goers.
It’s a move that reflects a growing awareness of the needs of LGBTQ+ attendees who may be celebrating Pride for the first time or on their own. For many, navigating London’s crowded streets and high-energy party scenes can feel intimidating, especially without a group of friends or a familiar support network. The Pre-Pride Parlour aims to provide a softer landing, acting as both a community hub and a celebration space before the main parade begins.
Set across two floors with multiple bars, seating areas, and a spacious stage, Albert’s Schloss offers the perfect setting to get into the spirit of Pride in style. Attendees can opt into the venue’s Bottomless Brunchen Klub – a high-energy brunch service complete with flowing drinks, delicious food, and lively performances – before heading out to join the parade just minutes away.
And the Pride vibes won’t stop there. Albert’s Schloss will also keep the party going into the evening, with live DJs, cabaret acts, and its signature entertainment running late into the night for a post-parade celebration like no other.
Since opening in Soho last year, Albert’s Schloss has quickly become one of the city’s most unique nightlife destinations, known for its theatrical flair, eclectic performances, and welcoming atmosphere. With this Pride initiative, the venue is doubling down on its commitment to being not just a party space, but a space of belonging.
In a city as fast-paced and vast as London, moments of true connection can be hard to come by. That’s what makes initiatives like the Pre-Pride Parlour so meaningful, especially for those experiencing Pride from outside the city or without a ready-made crew.
Because at its heart, Pride has always been about community, and this year, Albert’s Schloss is making sure no one is left out of that picture.
