Europe, Home & Gardens, Interior Design, Retail, United Kingdom

Al-Murad Tiles unveiled as Official Leeds United Partner

19 August 2026

Image credit: Al Murad Tiles Leeds United

Editorial Brief

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Al-Murad Tiles has been announced as an Official Partner of Leeds United for the 2026/27 season, advancing from their previous role as a Gold Business Club Partner. This partnership will see Al-Murad's branding featured at Elland Road during matchdays, highlighting their strong local ties and commitment to community values. The collaboration is significant as it aligns the company with a prominent football club, potentially boosting its profile and reinforcing its market presence.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

Commercial partnerships between football clubs and regional businesses remain a routine feature of the sport’s business model, offering local firms a platform to reach wider audiences while reinforcing community ties. For companies with Yorkshire roots, such as Al-Murad Tiles, association with Leeds United provides both heightened visibility and an opportunity to align with a brand that holds significant local loyalty.

For Leeds United, the move to elevate an existing business relationship to official partner status is consistent with the club’s approach to fostering commercial links that resonate with its supporter base. The practical impact is most visible in matchday branding, which often serves as a launchpad for wider marketing and community engagement activities throughout the season.

Story Ideas

Local/community

Local Business Gains Visibility Through Premier League Partnership

Al-Murad Tiles' new partnership with Leeds United highlights the company's Yorkshire roots and its commitment to community engagement. This story could explore how local businesses benefit from aligning with major sports teams and the potential impact on local economies and communities.

Target audience: regional newspapers, local TV and radio
Story potential: 7/10

Business growth

The Business of Sports Sponsorship: A Look at Al-Murad Tiles’ Strategic Move

This angle examines the strategic expansion of Al-Murad Tiles through its partnership with Leeds United, analysing how such sponsorships can drive business growth and enhance brand visibility on a national level. It could also explore the broader trend of retail companies investing in sports partnerships.

Target audience: business magazines, financial news outlets
Story potential: 6/10

Press Release

19 August 2026

Al-Murad Tiles has become an Official Leeds United Club Partner for the 2026/27 season.

The club is delighted to continue its relationship with the organisation, progressing from a Gold Business Club Partner during the 2025/26 campaign.

Throughout the upcoming Premier League season, supporters will be able to see the Al-Murad branding around Elland Road on matchdays including our LEDs, helping to expand the profile of the organisation that is known for its quality, expertise, commitment to customer service and ongoing investment in local communities.

Phil Hardman, Director of Partnerships at Leeds United, commented: “We are delighted to see Al-Murad Tiles become an Official Partner for the Club for the new season, and we can’t wait to continue the partnership, working alongside the great team at Al-Murad.

“Both the club and organisation have strong roots in the local community, with similar values and ambition for the future, and we are proud to help support their incredible growth having established themselves as a leader in their field over the last four decades.”

Ismail Murad, Director at Al-Murad Tiles, added: “Partnering with Leeds United is a very proud moment for all of us at Al-Murad Tiles. The club represents many of the same values we have built on as an organisation over the last 40 years, with their incredibly passionate fanbase and their close ties to the community.

“The opportunity to build on our relationship with the club over the next year is really exciting, and we are looking forward to seeing the Al-Murad branding around Elland Road on matchdays.”

Al-Murad offers a comprehensive range of wall and floor tiles, outdoor porcelain and globally sourced design-led collections, serving both homeowners and trade customers alike. If you would like to find out more about Al-Murad Tiles, please visit https://www.al-murad.co.uk/

Notes to editors

With firm roots in Yorkshire, Al-Murad Tiles has grown from a family-run business into one of the UK’s largest independent tile and flooring retailers, and with a nationwide network of stores, the company combines both scale with a strong local identity. Al-Murad offers a comprehensive range of wall and floor tiles, outdoor porcelain and globally sourced design-led collections, serving both homeowners and trade customers alike. If you would like to find out more about Al-Murad Tiles, please visit https://www.al-murad.co.uk/

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