AI Reshaping Startup Landscape as WeBuild Reopens for Women Founders Across Island

Image credit: Sarah Walker (Senior Executive at Enterprise Ireland), Meg Magill (Innovation & Entrepreneurship Project Manager, InterTradeIreland), Mairin Murray (CEO TechFoundHer) and Breda O’Callaghan (Managing Director of KPMG Ireland) and Sarah Mallon (Shared Island Development Executive at Enterprise Ireland)

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Press Release

BELFAST, IRELAND - March 9, 2026

Artificial intelligence is reshaping how tech startups are created, dramatically reducing build time and lowering traditional technical hurdles.

As building a scalable digital product becomes faster, cheaper and less dependent on deep coding expertise and major funding, more women are seizing the opportunity to lead and build in tech.

In response, applications have reopened for the second cohort of WeBuild, the all-island programme delivered by TechFoundHer empowering women to innovate and to build tech-led solutions. The programme, which supports women founders across the island of Ireland, returns after strong demand for its inaugural intake in January.

Founded in Dublin in 2024 and launched in Belfast the same year, TechFoundHer provides training, community and cross-border networks for women building technology ventures. The first WeBuild cohort attracted more than 90 applications.

Now midway through the programme, participants are developing AI-enabled products aimed at international markets, moving from early concept to validated, revenue-focused ventures within months.

WeBuild is led by InterTradeIreland in partnership with Invest Northern Ireland and Enterprise Ireland as part of the Shared Island Enterprise Scheme, funded by the Government of Ireland through the Shared Island Fund, with TechFoundHer as delivery partner.

The four month programme is designed for ambitious women founders developing innovation-led, tech-enabled businesses with global potential supporting those who are beyond the idea stage and already prototyping, testing or building products where technology is central.

WeBuild combines a 16-week core schedule delivered primarily online with in person labs across the island and an intensive two day Residential Build Lab.

Founders focus on product development, AI integration, customer traction and funding, using GenAI and no code tools to accelerate validation and iteration. An Investor Readiness Clinic supports participants to refine their pitch and funding strategy and connect with investors across the island.

Women taking part in WeBuild are from across the island from Cork, Dublin and Galway to Belfast and L’Derry with ventures across digital health and medtech, education technology, creative and cultural tech, AI driven B2B platforms and social impact technologies.

Entrepreneur Deirdre McCarthy, founder of FLIT.ie, is one of the entrepreneurs who took part in the programme.

She said all women in tech with a great idea should: “Please please do yourself a favour and apply for this. It’s a place of safety where you can access really good humans with strong tech brains. You will learn from the other participants, who may be further along in some ways, as well as from the formal education sessions. Extremely accessible and welcoming environment, unique in Ireland.”

According to some participants the programme has been instrumental in accelerating product development, highlighting the strength of the peer network and access to experienced technical mentors.

Gemma Kingston, founder of The Family Edit explained: “The programme has been invaluable in the development of my business and brought it to stages that I could only have dreamed of in such a short space of time. The access to experts is unmatched.”

Programme creator Máirín Murray said the pace of technological change across the ecosystem means founders can no longer afford to wait

“AI and no-code tools are lowering barriers, but access to the right frameworks and expertise remains uneven” she said, adding: “The strength of the first cohort demonstrated the depth of talent that exists across the island. The question is not whether women can build scalable technology ventures, but whether the ecosystem creates the right conditions for them to do so.

“The demand we’ve had for WeBuild reflects a generation of women founders ready to build serious tech companies. What they often lack is early access to technical support that strengthens credibility with investors and the wider ecosystem.

“That is what WeBuild is designed to provide.”

To support prospective applicants in the application process the TechFoundHer team will be hosting an information session on Wednesday, March 11 at 4pm. The free session will be hosted by Máirín Murray and will provide a detailed overview of the programme, including the support, structure and outcomes founders can expect.

During the webinar, attendees will hear how WeBuild supports founders who want to harness the power of data and GenAI to bootstrap faster, automate smarter and build scalable tech ventures. The session will also include a step by step walkthrough of the application process and an opportunity for participants to ask questions and assess whether the programme is the right next step for their business.

WeBuild is open to women-led or women founded businesses based on the island of Ireland that are developing innovative products, services, systems or processes with clear commercial potential. Applicants must be at an early or growth stage and demonstrate market validation or proof of concept, along with ambition for significant growth including export and investment potential.

Applications for WeBuild are now open and will close on Monday, March 23 at 12pm.

Women founders can find full programme information and submit applications at intertradeireland.com/entrepreneurship/womens-entrepreneurship/webuild

Notes to editors

For more information contact Tina Calder, Excalibur Press, 07305 354209, [email protected], Alex Feher, Excalibur Press, [email protected], 07526 234805 Press release issued by Excalibur Press on behalf of TechFoundHer Connect with TechFoundHer About TechFoundHer Founded in Dublin in 2024 and launched in Belfast the same year, TechFoundHer is a women-led, purpose-driven women in tech organisation supporting women founders through events, training and access to networks. Its mission is to reimagine innovation acceleration and empower women to build and lead in tech. With a growing global network, TechFoundHer brings together founders, investors, and industry leaders to create impact, equity, and change. About the Shared Island Enterprise Scheme In February 2024, the Government of Ireland announced an allocation of €30m from the Shared Island Fund towards the establishment of a new Shared Island Enterprise Scheme developed by InterTradeIreland, Invest Northern Ireland and Enterprise Ireland. The scheme supports the delivery of new programmes and supports for businesses across the island of Ireland in the areas of Women’s Entrepreneurship, Clustering and Sustainable Enterprise. The Shared Island Enterprise Scheme marks a new phase in all-island economic collaboration and business growth and the first time that three of the main economic development agencies on the island of Ireland have worked together on a shared scheme of this size. About InterTradeIreland InterTradeIreland connects business to opportunities across the island. We can connect you to customers, suppliers, innovators, experts, networks and investors across the island to grow your business. We also identify opportunities for North-South collaboration that accelerate economic growth and help deliver shared policy priorities. With over 25 years’ experience of working alongside businesses of every size in every county on the island of Ireland, InterTradeIreland’s trade, innovation and entrepreneurship pathways help businesses to access funding, advice, expertise, and connections across the island to maximise their exports, productivity and growth. www.intertradeireland.com About Invest Northern Ireland Invest Northern Ireland’s ambition is to create wealth for the whole community; we will drive a regionally balanced, productive, sustainable and prosperous Northern Ireland economy by unlocking the potential of businesses across the region. We work with businesses to accelerate their growth by increasing external sales and innovation, creating good quality jobs, boosting productivity and skills, growing inward investment and reducing carbon emissions. We also attract high-quality inward investment and support sectors that offer high returns for the local economy. We work closely with our stakeholders to maximise the benefits of City and Growth Deal projects which will bolster our economic performance. www.investni.com About Enterprise Ireland Enterprise Ireland is the Irish Government agency that works with Irish enterprises to help them start, compete, scale and connect and win export sales in global markets. Enterprise Ireland partners with entrepreneurs, Irish businesses, and the research and investment communities to develop Ireland’s international trade, innovation, and competitiveness. In this way, we support sustainable economic growth and regional development and help create and sustain employment in Ireland. www.enterprise-ireland.com

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