Long-established Midlands agencies Balls2 Marketing and Koobr, are merging to create a super agency under ‘The Koobr Group’ umbrella. With both agencies already working in strategic partnership, the merger is set to combine the strengths of both companies, forming a full-service agency that will serve clients with next-level marketing, PR and digital expertise.
Craig Barker, Director and Founder of Koobr, and Katie Bregazzi, Director at Balls2 Marketing, will lead the new entity, bringing together their vast experience and vision. The founders of Balls2 Marketing, Sarah and Andy Ball, will continue to step back from daily operations and remain involved in strategy.
Craig Barker commented: “This union marks a new era of growth for our agencies. It’s a union of our collective experience, expertise and collaboration to offer a full-service, integrated marketing portfolio. By joining forces, we are creating a powerhouse agency that will provide even greater value to our clients.”
The merger aligns with the group’s ambitious growth strategy, which includes plans to expand its footprint beyond regional boundaries, establishing a stronger presence across the UK and further afield. The newly-formed, agency powerhouse will provide a full suite of expert services, across design, digital marketing, PR, content, email marketing and social media strategy – across multiple sectors.
Andy Ball commented: “This merger is a natural evolution of our longstanding collaboration. With this union, the teams are poised to achieve greater heights, offering clients more sophisticated and innovative marketing solutions. We’re excited about the impact this will have on the agency’s growth trajectory.”
The agency’s expanded capabilities will also enable it to attract talent from across the industry. As part of its growth plans, the group intends to invest in its workforce, creating new job opportunities within each specialism and nurturing the next generation of marketing leaders.
With a strong leadership team and a wealth of talented, accredited specialists in each field, The Koobr Group will be uniquely positioned to redefine marketing services not only in the Midlands, but throughout the UK and internationally.
