Afternoon Takes a Fresh Swing at Golf Gear with Launch of Innovative Two-Piece Modular Bag
Afternoon, an emerging brand in the golf space, announces the launch of its game-changing golf bag featuring a unique two-piece modular design,
including a core and interchangeable wraps that allow golfers to transform the look of their bag
in seconds.
Get to know the Afternoon golf bag: https://www.youtube.com/watch?v=GGg3sEllk0E
“Afternoon began as a simple idea: what if a golf bag
wasn’t just an accessory but a statement piece,” said
Greg Taylor, founder. “It’s evolved into a design that
allows every golfer to express their individuality on the
course. With just a few snaps, you can swap one wrap
for another, instantly transforming your bag’s look
without sacrificing the performance and quality you
trust. ”
Key Features:
- The cylindrical Core features a 7-way top divider for organizing clubs, a built-in kick-stand and weather-resistant materials all within a lightweight frame.
- The interchangeable Wraps provide the stylistic flexibility – available in 10 striking patterns and color combinations, they attach via a secure 4-point snap-and-lock system, giving golfers the ability to refresh their bag’s look in seconds. The collection of Wraps features designs including “Topographic,” “Miami Vice,” “Pink Check” and “Leopard” – along with a more traditional solid white and solid black design.
- Built for real rounds: Weather-resistant materials, purposeful pocketing (including a dedicated range-finder pocket), and ergonomic carry features make the bag as functional as it is fashionable.
“Golfers change their clubs, golf balls, even their swings – so why shouldn’t their bag change with
them,” said Brady Stanger, founder. “Golf bags have long been seen as static accessories with one
style and one finish. Afternoon flips that script by giving golfers the freedom to match their bag to
their personality, situation or mood, without buying a whole new bag.”
Afternoon also offers an apparel line for men and women, including polos, skirts, dresses and
golf shorts – all in style-forward colorways and tailored for the course.


