Accessibility app Snowball impresses A-list investors with powerful pitch

Image credit: Photo: BBC

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Press release: 31 October 2025

Simon Sansome, the creator of Snowball, a mobile app that describes itself as ‘the Trip Advisor for the disabled community’, secured backing from all five moguls on the hit BBC show, Dragons’ Den.

The show that aired last night (30th October) showed wheelchair user, Simon, dazzle the full panel of multimillionaire investors with his mobile app. Snowball allows people with a full range of disabilities, including hidden disabilities, to discover accessible services and locations throughout the UK – from parking and petrol stations, to health and hospitality.

Leicestershire-based Simon, who experienced a life-changing injury in 2014, leaving him paralysed from the waist down, came up with the idea for the mobile app, which features user-generated content and reviews, after a Facebook page he created to raise awareness of accessible spots reached an audience of over 30m people.

He went on to create the award-winning Snowball app for IoS and Android users, which was an instant hit. Peter Jones proposed the £80k investment was split equally among the five Dragons, who all rushed to secure a stake in Simon’s business, each offering £16k for a 5% share.

Simon commented on the result: “When I received a clean sweep of all five Dragons, I was in shock. After eight years of hard work, it’s fair to say this was a very emotional moment for me.

“The atmosphere in the studio was electric. As I shared my story and the journey behind Snowball, I could see the panel becoming more and more engaged. When Peter made an offer and said he was also willing to share with the other Dragons, I knew something special was happening. To have all five of them eager to be part of the business was surreal – it’s every entrepreneur’s dream, and I’ll never forget that moment.”

Third-party investment has been key in bringing Simon’s game-changing app to market, so when the opportunity to appear on the hit show came up, he jumped at the chance to secure both financial and strategic input from the A-list entrepreneurs.

Watch Simon face the business moguls on iPlayer.

Notes to editors

About Simon

Following a life-changing injury at the age of 32 in 2014, which resulted in partial paralysis from the waist down, Simon Sansome took early retirement due to ill health and returned to university to study journalism, pursuing a passion for writing. In 2016, Simon launched a Facebook page called Ability Access, now called the Snowball Community, which has grown into the most-read disability page in the world. It can reach over 30 million people a month and has amassed over 100,000 social media followers. Last year, Simon launched the Snowball Community App, a “TripAdvisor-like” platform for the disabled community, allowing users to review and rate places for accessibility, with thousands of reviews already submitted. Simon, who is a wheelchair user himself, created Snowball to make accessibility accessible, bringing together real-world insights and community-driven data to help users plan journeys and experiences with confidence. He also serves as co-chair, alongside Jordan Jarrett Bryan (C4, TalkSPORT), of the Disability and Journalism Forum (DJF) UK, and is the subject of the award-winning Amazon documentary Access All Areas, which follows his and his wife’s journey from the onset of disability to where they are today.

About Snowball

Snowball is a mobile app dedicated to improving accessibility for disabled individuals. It now boasts over 100,000 user reviews and features a built-in satnav for navigating accessible spaces. The app also introduced a national disability rating system – similar to a food hygiene rating – where Snowball assessors evaluate businesses for accessibility, including accommodations for dyslexia, neurodivergence, dementia, and other visible and non-visible disabilities. Through partnerships and innovations, Snowball continues to enhance its user offering. Its recent collaboration with Transport for London (TfL) brings step-free station information directly into the app, helping users plan accessible journeys across the capital, while a new partnership with the Hidden Disabilities Sunflower initiative enables users to easily find and identify Sunflower-friendly venues that cater to those with hidden disabilities or chronic conditions. This groundbreaking service not only provides businesses with an opportunity to improve their accessibility, but also offers a membership option for £250, allowing them to be rated and listed on the app. Snowball’s success has been recognised internationally, ranking 9th in the Power 100 list and earning 12 awards across regional, national, and global stages. Supported by Paralympians Hannah Cockroft and Aaron Phipps, Snowball is more than an app, it’s a movement driving meaningful change in accessibility, inclusivity, and independence across the UK. How Snowball Works The Snowball app is a free review platform that helps people with disabilities find accessible businesses. It features:
  • Reviews: Users can rate and review businesses based on their accessibility.
  • Search: Users can search for places to make sure they are accessible before visiting.
  • Sharing: Users can share information with other users.
  • Accessibility: The app is fully accessible, using specific colors and fonts to create an easier experience for users with disabilities such as visual impairment.
The Snowball app is available for free on Apple and Android. Snowball Awards The app’s innovative approach has garnered national and international acclaim, including 12 prestigious awards across regional, national, and international stages. Snowball’s success has also extended beyond the UK, securing backing from the Santander Global initiative, reaching 11 countries, and helping over 5,000 businesses improve their accessibility. In recognition of the company’s impact, it ranked 9th in the influential Power 100 list, solidifying its position as a leader in the disability sector. Snowball Supporters Simon works closely with Paralympians Hannah Cockroft and Aaron Phipps, who actively support the initiative. Snowball is not just a commercial enterprise, but a movement driven by the desire to make a real impact on the lives of disabled individuals. With endorsements from key disability advocates and ongoing discussions with government officials, the app is set to change the landscape of accessibility across the UK. Snowball is poised to create lasting change, making the world more accessible for everyone.

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