A.W. Lymn Expands Reach of Centenary Foundation to West Midlands through Hammerwich Crematorium and Cemetery

Editorial Brief
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A.W. Lymn is expanding its charitable arm, the A.W. Lymn Centenary Foundation, to the West Midlands through Hammerwich Crematorium and Cemetery. This marks the first time the Foundation will be funded by a division other than A.W. Lymn, with donations supporting local initiatives, such as improving children's access to books. The expansion aims to support West Midlands charities, especially during the winter months, by generating funds through metal recycling at the crematorium.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

This development reflects a routine extension of charitable activity from an established East Midlands funeral provider into a newly acquired West Midlands location. The decision to allocate locally generated funds from Hammerwich Crematorium and Cemetery to nearby charitable causes appears intended to align community support with the area served by the site, particularly as the festive season approaches when demand on local charities typically increases.

For local organisations, this provides an additional potential funding source at a time when many are seeking extra support. The focus on using proceeds from metal recycling at the crematorium is in line with common sector practice, and the initial support for a children’s reading initiative suggests the Foundation is open to a range of community projects. Charities in the West Midlands now have a new opportunity to apply for grants that have previously been available only to groups in the East Midlands.

Story Ideas
Local/community

Impact of Charity Expansion on Local Community Initiatives

A.W. Lymn's extension of its Centenary Foundation to the West Midlands through Hammerwich Crematorium opens new funding opportunities for local charities, with a focus on supporting initiatives like improving children's access to literature.

Target audience
local newspapers and community magazines
Story potential
7/10
Economic impact

The Role of Funeral Services in Charitable Funding

This expansion raises questions about the unconventional role that funeral services play in community funding, exploring how businesses can contribute to local economies through charitable activities.

Target audience
business and finance publications
Story potential
6/10
Press Release

A.W. Lymn The Family Funeral Service is expanding the scope of its long-established charitable arm, The A.W. Lymn Centenary Foundation, with the aim to generate funds for West Midlands’ charities this Christmas. The East Midlands based award-winning funeral directors, which owns Hammerwich Crematorium and Cemetery in Burntwood, will for the first time funnel donations raised at the Staffordshire site into the A.W. Lymn Centenary Foundation, with the aim of supporting initiatives in the surrounding area.

It marks the first time in the Foundation’s 20-year history that it will be funded by a division other than A.W. Lymn.

So far, the expansion has already supported a local scheme with Barley’s Book Barn to improve children’s access to literature and reading during the school holidays. It is now encouraging other local charities to get in touch and apply to be considered for the funding.

Chloe Lymn Rose, Company Director at A.W. Lymn and Trustee of the Centenary Foundation, said: “This is truly an exciting milestone for A.W. Lymn and for the Foundation as we grow its presence across the Midlands. Our business has long given back to the communities which we serve and Hammerwich should be no different. We have undergone a significant period of commercial expansion, and we’re committed to ensuring our charitable arm develops alongside this. “We know the winter months and Christmas time can put particular strain on local charities and so we would encourage these causes to get in touch to see if they would be eligible for any funding through the Foundation.”

The A.W. Lymn Centenary Foundation is a charitable trust established by the funeral directors in 2007 to mark its 100th year in business. It has supported local individuals, causes and communities across Nottinghamshire and south Derbyshire for more than two decades.

As part of its fundraising efforts, A.W. Lymn donates at least £10 to the trust for every private adult funeral it conducts. The board consists of five Trustees, three of which are independent of A.W. Lymn, and all decisions on giving are made by the board to ensure a fair distribution.

Hammerwich Crematorium and Cemetery, which was acquired by A.W. Lymn in 2024, will raise funds through metal recycling at the crematorium, with the potential to generate up to £15,000 each year.

This Summer, the Foundation supported independent Usborne partner, Barley’s Book Barn to help provide free books for the Burntwood Summer Book Hunt, helping to purchase a bundle of books for the event in a bid to get more children reading.           Chloe added: “Historically, our Foundation has focused on supporting communities served by A.W. Lymn The Family Funeral Service in the East Midlands, as these are the communities which fund it. However, since we began to generate funds through the recycling of metals recovered following cremations at Hammerwich, we felt it was important that funding should also be used to support the communities served by the crematorium. We wish Barley’s Book Barn every success with future events and look forward to seeing the positive impact the Foundation’s donation will have on local children and families.”

Hammerwich Crematorium and Cemetery provides compassionate funeral, cremation and memorial services to families across Lichfield, Burntwood, Cannock and the surrounding areas. Set within peaceful landscaped grounds, the crematorium offers modern facilities and a tranquil environment where families can come together to remember and celebrate the lives of their loved ones.

A.W. Lymn, a fifth-generation family funeral directors, has been helping grieving families in the East Midlands for over a century. With a high quality of service and value for money, it has been a trusted funeral directors for thousands of families. Operating 36 funeral homes across Nottinghamshire, Derbyshire and most recently Leicestershire, it prides itself on offering a variety of services available at an affordable price to the families it has served since 1907.

For more information, or an application form, please contact Ben Percival, Secretary at the Centenary Foundation [email protected].

Notes to editors

Notes to Editors A.W. Lymn The Family Funeral Service A.W. Lymn was established in 1907 in Nottingham when Arthur William Lymn conducted his first funeral. Today the business is known as A.W. Lymn The Family Funeral Service, operating 36 funeral homes across the Midlands in Nottinghamshire, Derbyshire and one in Leicestershire, as well as Hammerwich Crematorium and Cemetery in Staffordshire, employing more than 175 people across the business. A.W. Lymn prides itself on its family business status – as it is now a fifth-generation family firm – and was awarded the accolade of Family Business of the Year at the 2023 East Midlands Business Masters Awards. The funeral directors continues to place emphasis on its founder’s vision of quality of service, value for money and the meeting of clients’ needs. A.W. Lymn The Family Funeral Service is a member of the National Association of Funeral Directors (NAFD) and invests heavily in the training and qualifications of its staff. A.W. Lymn Memorial Parks Rooted in more than a century of family-run funeral care, A.W. Lymn’s memorial parks reflect the same values that have defined A.W. Lymn since 1907: dignity, compassion, choice and exceptional standards. Each site is thoughtfully designed to offer peaceful surroundings, meaningful memorial options and a place of reflection for generations to come. Today, A.W. Lymn Memorial Parks Limited encompasses one established operational site – Hammerwich Crematorium and Cemetery in Staffordshire – and one significant new development for the East Midlands – Nottinghamshire Memorial Park in Calverton

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