Phronesis Partners, a global research, analytics and thought leadership advisory firm, today announced the appointment of Massimiliano Sarracino as EMEA Sales Director, strengthening the firm’s commercial leadership as it accelerates expansion across the region.
Massimiliano Sarracino brings more than two decades of experience leading commercial strategy, sales transformation, and account growth within data-driven and insight-led organisations.
Most recently, he served for 20 years as Country Manager Italy and Head of Strategic Sales EMEA for WGSN, the global trend forecasting and analytics firm, where he was instrumental in market expansion and leading high-performing commercial teams.
In his new role, Massimiliano will focus on scaling Phronesis Partners’ presence across EMEA, deepening strategic client partnerships, and expanding the firm’s research and thought leadership solutions for consulting firms, private equity investors, technology companies, and global enterprises.
Commenting on his appointment, Massimiliano said: “Phronesis Partners stands out for its rigorous analytical approach and its ability to translate complex research into actionable strategic insight. I am excited to work with our clients across EMEA to help them unlock growth opportunities, strengthen competitive positioning, and drive measurable impact through evidence-led decision-making.”
Stephen Morgan, Managing Director of Lifestyle & Media Advisory, at Phronesis Partners, added: “Massimiliano’s track record in scaling insight-driven businesses and leading high-performance commercial teams aligns strongly with our next phase of growth. His deep understanding of a brand’s needs across Europe will enhance our ability to deliver differentiated market intelligence and thought leadership that informs board-level decision-making.”
