Accountants, tradespeople and business owners from so-called “unsexy” sectors are being invited to rethink public relations at a free online session designed specifically for sensible, service-led businesses.
PR for Unsexy Businesses is a free 30-minute online workshop led by award-winning PR agency Sycamore Communications, aimed at founders and directors in industries such as trades, manufacturing, property management, accounting and care. The session challenges the assumption that PR is only for flashy brands, celebrities and influencers.
Journalists, the Sycamore team explains, are not just chasing celebrities and scandals. They are looking for real people, real experts and real stories, including those operating quietly but reliably at the heart of their communities.
During this fast-paced, no-nonsense session, attendees will learn:
• Why “unsexy” businesses are actually gold dust for the media
• How PR builds trust, visibility and leads without chasing national headlines
• Why media coverage matters for SEO and AI-driven search
• Three simple ways to start using PR without time pressure, big budgets or making yourself cringe
The session promises to be jargon-free and without obligation to purchase PR services, simply offering practical ideas business owners can realistically apply.
“PR isn’t about being flashy. It’s about being relevant,” said Danielle Windecker-Hilton of Sycamore Communications. “This session is for business owners who think PR isn’t for them, but want more visibility, trust and enquiries without the noise.”
