Abu Bakr Supermarket has launched a new healthy eating campaign aimed at helping children consume their recommended “5 a day” portions of fruit and vegetables more easily and affordably.
As part of the initiative, Abu Bakr Supermarket is introducing a range of family-friendly offers on fresh fruit, including 2 packets of grapes for £1, 3 pomegranates for £1, 2 mangoes for £1, 5 oranges for £1, mixed grapes for £1 alongside additional value deals on other fresh produce such as apples, pears, fig and much more.
The campaign is designed to support parents and carers in encouraging healthier eating habits amongst children without increasing household food costs.
The supermarket’s newly installed Managing Director, Hamza Hussain said the initiative reflects a wider commitment to community wellbeing and tackling barriers to healthy nutrition.
Hamza Hussain, Managing Director of Abu Bakr Supermarket, said: “We know that many families want their children to eat healthier, but cost and convenience can sometimes get in the way. This campaign is about making fresh fruit accessible, affordable, and appealing for families, so children can reach their 5 a day without it feeling like a struggle.”
He added: “As a community-focused supermarket, we believe we have a responsibility to play our part in supporting healthier lifestyles, especially for the next generation.”
The campaign is now live across Abu Bakr Supermarket stores across West Yorkshire, with more offers expected to be added to further support healthy eating choices.
In addition, an innovative partnership with food banks, teaching families to budget whilst being able to consume healthy yet nutritious food along with a partnership with the Forget Me Not Children’s Hospice, product partnerships with a number of major brands will be announced in due course.
