Abu Bakr Supermarket Partners with Batley Multi Academy Trust to Launch Learners Food Innovation Competition

Image credit: Abu Bakr Supermarket

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Press Release

14 January 2026

Abu Bakr Supermarket is teaming up with the Batley Multi Academy Trust (Batley Trust) to launch a brand-new food innovation competition for learners across the Trust’s family of schools.

The initiative invites young people to design their own kids’ meals, snacks, and milkshake concepts, with the winning entries being professionally developed, produced, and sold at Abu Bakr Supermarket.

The programme aims to encourage creativity, inspire diverse thinking around food, and offer learners a hands-on introduction to culinary design and product development.

Learners will be challenged to pitch imaginative meal or milkshake ideas—anything from nutritious lunchbox favourites to fun new flavour combinations. A panel from the supermarket and the Trust will review the submissions and select standout concepts.

The winning learners will then be invited to Abu Bakr Supermarket’s in-house kitchen facilities for live cooking and product-development sessions, where they will work alongside chefs and food specialists to refine and prepare their creations for customers.

Batley Multi Academy Trust CEO Sam Vickers expressed her enthusiasm for the project.

She said: We are always looking for opportunities that encourage our learners to think creatively, work collaboratively, and engage with the world beyond the classroom. This partnership with Abu Bakr Supermarket does exactly that. It gives our young people the chance to see their ideas come alive in a real business setting, and that is both empowering and inspiring.”

Abu Bakr Supermarket Managing Director Hamza Hussain shared the supermarket’s excitement for the initiative:

As a proud business with Yorkshire roots, we are passionate about giving back to the communities we serve in West Yorkshire and beyond. We are passionate about supporting the next generation. This competition allows us to tap into the incredible creativity of Batley’s young people and give them a true behind-the-scenes experience of food development. We can’t wait to bring their ideas to life on our shelves.”

The competition highlights a shared commitment between Abu Bakr Supermarket and the Batley Multi Academy Trust to broaden young people’s horizons, promote entrepreneurship, be innovative and strengthen local connections.

Seeing their creations sold in a busy supermarket will offer learners a unique sense of achievement and a glimpse into the world of culinary innovation and retail.

The competition will launch soon across all Batley Multi Academy Trust schools, with details to be shared directly with learners and families.

Notes to editors

Abu Bakr Supermarket has officially announced its sponsorship of one of Britain’s most exciting young boxing prospects, 17-year-old Abu Bakr Hussain, marking a significant milestone in the young athlete’s rapidly rising career. The story began in 1987, when Abid Hussain, then just 17, took over the family business. With long hours, determination and a hands-on approach, he laid the groundwork for a brand that would go on to become a well-known name across West Yorkshire. A major turning point arrived in 2002. Abid Food Store rebranded as Abu Bakr Supermarkets, signalling both a new identity and an ambition to scale. That same year, the company opened its Queen’s Road store — its first step beyond the original premises and the start of a steady expansion strategy. Further growth followed in 2004 with the Roundhay Road branch, strengthening the brand’s presence in Leeds and giving more families access to its value-driven offering. A decade later, in 2015, Abu Bakr expanded again with its Beeston store, a move that bolstered its community footprint in another busy part of the city. In 2017, the business invested heavily in expanding its product range. Fresh produce, halal meat counters, and an extensive selection of world foods were introduced — a strategic shift that aligned the brand more closely with the needs of the region’s diverse communities and cemented its reputation for global choice at local prices. The company’s momentum continued into the 2020s. In 2022, Abu Bakr Supermarkets opened its Kirkstall branch, bringing its services to a new and vibrant customer base and widening its reach across Leeds. In 2025, a flagship store opened in Batley, West Yorkshire.

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