Appointment supports MANiLOTTI’s expansion plan across the Middle East & North Africa, strengthening partnerships and premium customer experience
The luxury Italian kitchen and home-appliance brand, today announced the appointment of Ehab Eid as Managing Director – MENA Region. In this role, Eid will lead the company’s strategic expansion across the Middle East and North Africa, building long-term partnerships, driving commercial growth, and ensuring MANiLOTTI’s standards of Italian craftsmanship, innovation, and premium customer experience are upheld in every market.
Eid is a business leader and strategist with deep expertise in luxury retail, digital transformation, and regional market expansion across MENA. He will focus on establishing a premium brand presence through a selective partner network, supporting brand activation across hospitality and retail channels, and strengthening the end-to-end customer journey.
“MANiLOTTI is built on Italian craftsmanship and design excellence, and I’m honored to lead its next phase of growth in the MENA region,” said Ehab Eid, Managing Director – MENA Region, MANiLOTTI Italy. “Our priorities will be building trusted partnerships, expanding thoughtfully, and delivering a consistent premium experience across every touchpoint.”
Strategic Priorities in the MENA Region
As Managing Director – MENA, Eid’s scope includes:
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Building MANiLOTTI’s brand presence across key MENA markets through selective, long-term partnerships
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Driving commercial expansion across retail, trade, and hospitality channels
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Upholding premium standards in product presentation, customer experience, and after-sales excellence
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Supporting omnichannel growth, ensuring consistent brand, pricing, and product information across platforms
Leadership Background
With 25+ years of experience, Eid has supported the launch and management of 50+ international brands and held leadership roles across luxury and premium categories. He is also known for a “collaboration-first” approach—bringing together manufacturing excellence, technology, and brand storytelling—along with a strong focus on omnichannel strategy, aligning brick-and-mortar execution with e-commerce to create a seamless customer experience.
