Better Independent Living, the UK’s trusted retailer of daily living and mobility aids, today announces the launch of a nationwide public awareness campaign to ensure disabled and chronically ill people understand and can access vital VAT relief savings when purchasing assistive products.
In the face of rising living costs and ongoing pressure on social care resources, millions of individuals with long-term health conditions are entitled to zero-rated VAT on disability-specific goods, yet awareness of this entitlement remains low. The UK Government’s VAT relief policy means that people with a disability or chronic health condition can purchase qualifying equipment, such as wheelchairs, bathroom aids, thresholds ramps and other assistive devices, tax-free when the item is for personal or domestic use, potentially saving consumers 20% or more at checkout.
“As the cost of living continues to bite and more people are living with long-term conditions, it is unacceptable that many who qualify for VAT relief simply don’t know about it,” said the CEO of Better Independent Living. “Our campaign is about practical support and empowerment, helping people not just live independently, but affordably.”
Free Online Tools and Support for VAT Relief
As part of the campaign, Better Independent Living has developed:
- Easy-to-understand online guidance explaining who qualifies for VAT exemption and how to apply it at purchase.
- A step-by-step VAT relief declaration checklist for consumers and carers.
- Educational posts and short videos across social channels breaking down common myths about disability VAT relief (e.g., you don’t need formal disability registration, just an eligibility declaration).
Better Independent Living also highlights its broad range of everyday independence products, from rollators and walking sticks to bathroom safety aids, all clearly labelled to help qualifying customers claim VAT relief where eligible.
A Growing Accessibility Issue in UK Retail
Recent consumer research shows that many people with disabilities feel excluded by mainstream products that ignore accessibility needs, and that businesses with accessible offerings often win strong loyalty. The so-called “purple pound” (the spending power of disabled households) is worth billions annually, yet many retailers are still not doing enough to support inclusivity.
“We want to shift that narrative,” added the CEO. “Better Independent Living is not just selling products, we’re championing access, dignity, and equality of opportunity for people who deserve to live life on their terms.”
