New-car buyers could be missing out on £4.1bn in real-world discounts

Image credit: Photo supplied by Pat Hoy, Insider Car Deals

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Press Release

December 6 2025

A new UK independent car-pricing insight service says private buyers could be missing out on significant savings, with billions of pounds’ worth of achievable discounts available across the market. With industry data forecasting 800,000 private new-car purchases this year, Insider Car Deals reveals that £4.1 billion* in real-world savings is available to buyers – an average of £5,473 per car – simply by negotiating using its Smart Buy Price.

Insider Car Deals has been launched by automotive industry expert Pat Hoy to help consumers get the deal they deserve. Hoy, known as “The Automotive Insider”, has provided trusted pricing intelligence to national publications for over 20 years, with clients including What Car?, Parkers, Which? and The Independent.

Hoy brings decades of real-world car buying insight and knowledge directly to consumers, saving them time, hassle and money. He provides clarity, confidence and certainty to help people navigate through the confusion of modern car buying and secure a great deal for themselves.

“We don’t buy cars for people, we help them buy better,” Hoy added, emphasising that Insider Car Deals is an independent pricing-insight service, not a dealer, broker or sourcing operation.

“Most consumers are in the dark and at a disadvantage when buying a new car,” said Hoy. “They have no idea how much discount is truly available, or what a great deal looks like – it’s akin to a state secret.

“Buying a car is costly and consumers need clear, independent intelligence to become confident car buyers.” said Hoy. “Our bespoke paid-for services give them the real numbers, so they never overpay for a new car again.”

Insider Car Deals applies Hoy’s decades of pricing knowledge, research and mystery-shopping insight directly to the car market as it stands today. It’s like having ‘Pat in their Pocket’ when they enter a retailer.

For example, Insider Car Deals average achievable savings on this year’s top selling cars with a manufacturer-supplied PCP finance deal are:

  • Ford Puma: £3,994 (13%)
  • Kia Sportage: £3,444 (9.7%)
  • Nissan Qashqai: £6,685 (18.4%)
  • Vauxhall Corsa: £6,248 (23.6%)
  • Nissan Juke: £4,888 (17.1%)

Each month, Insider Car Deals will publish a free market segment ‘Top 10 Deals Guide’ detailing the highest achievable discounts available to help car buyers decide what car is right for them.

When a buyer has defined which car they want to buy, Insider Car Deals provides a ‘Personal Deal Sheet’ for £95 – a DIY route that gives consumers a clear, achievable price and the confidence to negotiate their purchase without overpaying. All deals are genuinely attainable, but individual retailers may choose not to

offer them. Buyers can either try other retailers or, if they prefer, upgrade to the ‘We Do It For You’ service for an additional £140, where Insider Car Deals secures the deal directly with a retailer.

The premium tier, ‘Your Deal – Your Way’ (£355), is a fully bespoke concierge service including a 30-minute consultation with Pat Hoy, a shortlist of three suitable models, and tailored Personal Deal Sheets showing genuine dealer discounts, manufacturer incentives, deposit contributions, APRs and on-the-road pricing. Once the buyer chooses their preferred option, Insider Car Deals will secure the deal directly with a retailer and connect the buyer to complete the purchase.

Notes to editors

Notes to editors: Founded by industry veteran Pat Hoy, Insider Car Deals is a consumer pricing-intelligence and negotiation-support service that gives private buyers transparent, real-world new-car pricing so they never overpay for a new car again. Insider Car Deals is fully independent, with no ties or commercial arrangements with car manufacturers or retailers. Insider Car Deals’ pricing is based on real-world market analysis, including expert insight, mystery shopping, and ongoing research into manufacturer support, dealer discounts and PCP finance terms. The service highlights that private buyers rarely see the full extent of achievable discounts in a market where pricing can be difficult to navigate and is shaped by multiple vested interests. All savings quoted are based on a PCP-based new car purchase and include dealer discount, manufacturer cash savings and manufacturer finance deposit contributions (all where applicable). According to the Finance & Leasing Association, approximately 83% of all new private cars sold using finance in the UK were purchased with a Personal Contract Purchase (PCP) plan. For any service where Insider Car Deals manages the negotiation, buyers get risk-free access to great new-car deals: if a retailer chooses not to do the deal shown on the Deal Sheet, Insider Car Deals will arrange the deal with one who will – or return the fee. Never overpay for a new car again. Get your Smart Buy Price at https://insidercardeals.co.uk/ * How the £4.1bn Figure Is Calculated
  • Around 800,000 new cars will be bought by private customers in 2025.
  • 83% are expected to be taken on PCP — around 664,000 cars.
  • Insider Car Deals’ analysis shows an average achievable PCP saving of £5,473 per car, creating £3.63bn in potential savings for PCP buyers.
  • The remaining 17% (around 136,000 buyers) purchase without PCP. Their achievable saving is £3,393 per car, reflecting typical cash-discount levels, equating to £461m.
  • Combined, this represents £4.1bn in realistic, achievable savings if buyers secured Insider Car Deals’ Smart Buy Prices.

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