Afternoon Takes a Fresh Swing at Golf Gear with Launch of Innovative Two-Piece Modular Bag

Image credit: Photo by Afternoon

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Press Release

SALT LAKE CITY (November 13, 2025)

Afternoon Takes a Fresh Swing at Golf Gear with Launch of Innovative Two-Piece Modular Bag

Afternoon, an emerging brand in the golf space, announces the launch of its game-changing golf bag featuring a unique two-piece modular design,

including a core and interchangeable wraps that allow golfers to transform the look of their bag

in seconds.

Get to know the Afternoon golf bag: https://www.youtube.com/watch?v=GGg3sEllk0E

“Afternoon began as a simple idea: what if a golf bag

wasn’t just an accessory but a statement piece,” said

Greg Taylor, founder. “It’s evolved into a design that

allows every golfer to express their individuality on the

course. With just a few snaps, you can swap one wrap

for another, instantly transforming your bag’s look

without sacrificing the performance and quality you

trust. ”

Key Features:

  • The cylindrical Core features a 7-way top divider for organizing clubs, a built-in kick-stand and weather-resistant materials all within a lightweight frame.
  • The interchangeable Wraps provide the stylistic flexibility – available in 10 striking patterns and color combinations, they attach via a secure 4-point snap-and-lock system, giving golfers the ability to refresh their bag’s look in seconds. The collection of Wraps features designs including “Topographic,” “Miami Vice,” “Pink Check” and “Leopard” – along with a more traditional solid white and solid black design.
  • Built for real rounds: Weather-resistant materials, purposeful pocketing (including a dedicated range-finder pocket), and ergonomic carry features make the bag as functional as it is fashionable.

“Golfers change their clubs, golf balls, even their swings – so why shouldn’t their bag change with

them,” said Brady Stanger, founder. “Golf bags have long been seen as static accessories with one

style and one finish. Afternoon flips that script by giving golfers the freedom to match their bag to

their personality, situation or mood, without buying a whole new bag.”

Afternoon also offers an apparel line for men and women, including polos, skirts, dresses and

golf shorts – all in style-forward colorways and tailored for the course.

Notes to editors

About Afternoon

Afternoon was founded by Greg Taylor and Brady Stanger, longtime friends and golf enthusiasts

who saw an opportunity to reinvent what a golf bag could be. Drawing on backgrounds in fashion

and finance, they developed a solution that brings personalization, function and fresh design to

the course. For more information, visit afternoongolf.com or instagram.com/afternoon.golf.

*Images available upon request.

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