National Sample s.r.o., formerly known as European National Panels, has announced a comprehensive rebranding and the launch of its first Asian market in Thailand. The company’s evolution from a Central and Eastern European data collection specialist to a global research provider marks a significant milestone in its 13-year history.
The rebrand reflects the company’s commitment to high-quality, transparent, and verified data collection while maintaining its established standards across Europe. With the introduction of its operations in Thailand, National Sample now manages research panels in eight countries — Czech Republic, Slovakia, Hungary, Poland, Bulgaria, Romania, Ukraine, and Thailand.
Each panel is managed through proprietary in-house software that ensures seamless operations, security, and data integrity. Respondents are verified through a combination of SMS confirmation, digital fingerprinting, and AI-based demographic checks. This meticulous approach helps maintain some of the highest response rates in the industry, with local panels often exceeding 60%.
The expansion into Asia represents the company’s strategic effort to meet the increasing global demand for reliable, regionally diverse data. National Sample continues to prioritize fair treatment and transparent communication with respondents, offering incentives, local language support, and insight into selected research outcomes.
The rebranding also underscores the company’s long-term vision of building a unified, global network of high-quality research panels that combine technological precision with human expertise. The company plans further expansion into additional international markets in the coming years, reinforcing its position as a trusted partner for research agencies and organizations worldwide.
