Title Media asked over 2,000 people about how they engaged with media – online, via social media, websites, print publications, audio, video…
The research explores where readers turn for information, what formats they trust, and what influences their purchasing decisions. Respondents shared their habits across print, digital, and social platforms, giving a clear snapshot of today’s media landscape.
Key findings include:
- 7% of respondents said they would buy something after seeing it in a printed magazine.
- Print swept the board on trustworthiness, with respondents saying it feels more credible, premium and permanent.
- Digital scored higher for convenience and speed, but audiences cited ad fatigue and data-privacy concerns as major turn-offs.
The results highlight a growing shift: people are rediscovering the value of high-quality print at a time when online trust is at an all-time low. Yet digital remains essential for reach and immediacy, showing that the most successful marketing strategies should combine the two.
“Our aim was to get beyond assumptions. Marketers are realising that print isn’t dead – in fact quite the opposite. It’s become a mark of respect and credibility,” says Sam Harrington-Lowe, Managing Director of Title Media. “When a brand invests in print, it signals quality and attention. Yet digital still shines when it comes to immediacy. The results show just how complex and nuanced consumer habits are, and why marketers need to deploy a blend of both.”
Read the White Paper: Full article here.
