Proudly and NEED-AID Partner to Deliver Reward and Incentive Solutions for Nonprofits and Corporations

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Press Release

WASHINGTON, DC - October 14, 2025

Proudly, a leader in employee and customer recognition, incentives and rewards, today announced a partnership with NEED-AID to expand access to its instant, digital reward solutions for both corporations and non-profits seeking simple, cost-effective ways to send and receive rewards and incentives.

Proudly supports start-ups, mid-size and Fortune 500 companies recognize employees, reward customers, and strengthen loyalty through digital Visa® and Mastercard® gift cards. Now, through this partnership, non-profits and corporations alike will be able to leverage the same no-cost platform to engage staff, volunteers, donors, and customers with instant recognition.

“Recognition has a direct impact on retention which drives commitment and loyalty,” said Glenn Noble, Founder and CEO of Proudly. “Our mission has always been to make rewarding people seamless and impactful. Whether it’s a non-profit thanking its volunteers or a corporation rewarding its employees or customers, Proudly makes it easy to deliver meaningful recognition with no added costs.”

The partnership was championed by Tyler Gentry, Founder of NEED-AID, who spent more than a decade helping Fortune 500 clients design and manage global recognition strategies before launching NEED-AID. While NEED-AID focuses on modernizing aid and disbursement solutions, the Proudly partnership was born from the idea that nonprofits and corporations both need access to simple, scalable recognition tools.

“Too often, organizations think recognition requires big budgets or complex platforms,” said Tyler Gentry. “Proudly has proven that it doesn’t. Their digital prepaid cards and engagement tools give nonprofits and corporations alike an easily implemented, frictionless way to thank people, motivate teams, and keep donors, volunteers, and customers engaged. It’s simple, instant, and effective.”

Key Benefits for Nonprofits and Corporations

Through this collaboration, organizations will gain access to Proudly’s powerful capabilities, including:

  • Instant recognition with digital Visa® and Mastercard® cards delivered by email or text.
  • Lightweight implementation means getting rewards in hours not days or weeks.
  • Volunteer, staff, and employee motivation, driving loyalty and retention.
  • Donor and customer engagement, creating deeper, long-term relationships.
  • Corporate partner alignment, allowing companies to extend recognition programs into their community giving.
  • No-cost issuance, ensuring maximum value reaches the recipient.

Looking ahead, there may also be opportunities to leverage Proudly’s virtual prepaid technology for innovative aid disbursement models. For now, the immediate focus is on helping non-profits and corporations embrace recognition as a lever for engagement, motivation, and loyalty.

Notes to editors

About NEED-AID NEED-AID transforms how financial assistance reaches vulnerable populations worldwide by helping organizations design and deliver disbursements with dignity, speed, and trust. The company serves nonprofit organizations, government agencies, foundations, and social impact ventures with comprehensive program consulting, technology integration, and implementation support. Learn more at NEED-AID.com. About Proudly Proudly is a corporate recognition platform that delivers instant Visa® and Mastercard® gift cards for employee recognition, customer promotions, and non-profit fundraising and disbursement programs. The company provides customized digital gift card solutions that can be used virtually anywhere. Learn more at proudlygive.com.

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