At this year’s IFA 2025 exhibition, Shelly presented a significantly expanded portfolio of innovations that elevate home and building automation to a new level. The focus was on the latest Gen3 and Gen4 devices, offering seamless integration via Wi-Fi and Bluetooth, Matter support for Gen3 models and built-in Matter and Zigbee for Gen4 models.
Which new products were in the spotlight?
Shelly Wall Display XL
Shelly’s largest display so far – an intelligent wall-mounted control panel with a 10.1-inch HD touchscreen, built-in relay, and four programmable buttons. With its fast processor and compatibility with Shelly Smart Control, Home Assistant, and MQTT, it is the ideal control panel for homes, hotels, or offices. It supports Dual Band Wi-Fi 6 (2.4 GHz & 5 GHz) and Bluetooth 5.4, displays energy monitoring data from connected Shelly devices, and offers a multimedia player, radio, and connection to Sonos/BT speakers.
Shelly Power Strip 4 Gen4
Shelly’s first smart power strip with four independently controlled outlets, Matter certification, and support for Wi-Fi 6, Bluetooth 5.0, and Zigbee. The device provides energy monitoring and full integration into smart ecosystems, while LED indicators, scheduling, and scripting options make control intuitive and convenient.
Shelly Presence Gen4
A precise presence sensor that can detect up to six people in ten customized zones, even without movement. This enables adaptive control of lighting, climate, and security systems, eliminating false alarms and saving energy.
Shelly Flood Gen4
An advanced leak and flood protection sensor, featuring three alarm modes and an extendable sensor cable for leak detection, allowing covering larger areas. It works with Wi-Fi 6, Bluetooth 5.0, Zigbee, and Matter, includes a built-in sound alarm, and has IP44 protection – suitable not only for homes, basements, attics, or wet rooms, but also for vacation properties or business premises.
Expanded product lines: Shelly Wave and Shelly BLU ZB
The Shelly Wave series is based on the Z-Wave 800 and Z-Wave Long Range standards, providing support for up to 4000 devices in a single network. The new additions include smart plugs, switches, relays, dimmers, and DIN-rail modules, making them suitable for professional installations and large-scale projects.
Shelly BLU ZB combines Bluetooth 5.0 for fast initial setup and Zigbee for stable integration, including remote controls, buttons, door/window sensors, and temperature/humidity sensors.
LOQED Touch Smart Lock – the keyless lock
The enhanced version of the LOQED smart lock provides fully keyless access via smartphone, PIN code, or touch. Integrated into the Shelly app and compatible with Alexa, Google Home, and Home Assistant, the device combines elegant design, certified security, and up to 12 months of battery life. The additional LOQED Power Kit with rechargeable batteries and charger ensures smooth operation without the need to replace batteries.
In conclusion, the new smart devices presented by Shelly at IFA not only make everyday life easier for households and businesses but also contribute to more sustainable and efficient management of energy and resources. Learn more about Shelly’s premieres at IFA 2025 on the official page: https://www.shelly.com/pages/ifa-2025
