National Sample Strengthens Its Position in Central Europe and Expands into Asia

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Press Release

Prague, Czechia - September 3, 2025

National sample s.r.o., formerly known as european national panels, has announced its rebrand and expansion into asia with the launch of operations in thailand. while the company has broadened its reach, its strongest operations remain in the czech republic and slovakia, where it has built a solid foundation since its establishment in 2012.

The company was created through the merger of online panels from nielsen admosphere, nms market research, and stem/mark. since then, national sample has grown into a trusted provider of online panel and data collection services, conducting approximately 3 million questionnaires each year across 3,000 projects. with a panel base of 200,000 active members, every participant undergoes strict verification, including email, sms, and optional ai facial recognition, ensuring authentic and reliable results.

The rebrand reflects national sample’s evolution from a central european provider to a company with global ambitions. according to management, the launch in thailand is the first step toward establishing a wider international footprint while continuing to deliver the highest data quality in its core european markets.

Notes to editors

Headquartered in Prague and Bratislava, National Sample currently operates in eight countries: the Czech Republic, Slovakia, Hungary, Poland, Bulgaria, Romania, Ukraine, and Thailand. Each year, the company conducts around 3 million questionnaires across 3,000 projects, supported by a panel base of more than 200,000 active members.

National Sample distinguishes itself with strict verification standards, including email, SMS, and optional AI-powered facial recognition. This ensures that every response comes from an authentic participant, delivering highly reliable insights for clients. Each panelist is profiled with over 2,000 data points, enabling businesses and research agencies to access deep, actionable consumer knowledge.

With proprietary in-house software and a discard rate as low as 3–5%, National Sample continues to set benchmarks in data quality, transparency, and innovation. While its core operations remain in the Czech Republic and Slovakia, the company is expanding into new international markets to meet the growing global demand for trusted data.

For more information, visit: https://nationalsample.com/

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