National sample s.r.o., formerly known as european national panels, has announced its rebrand and expansion into asia with the launch of operations in thailand. while the company has broadened its reach, its strongest operations remain in the czech republic and slovakia, where it has built a solid foundation since its establishment in 2012.
The company was created through the merger of online panels from nielsen admosphere, nms market research, and stem/mark. since then, national sample has grown into a trusted provider of online panel and data collection services, conducting approximately 3 million questionnaires each year across 3,000 projects. with a panel base of 200,000 active members, every participant undergoes strict verification, including email, sms, and optional ai facial recognition, ensuring authentic and reliable results.
The rebrand reflects national sample’s evolution from a central european provider to a company with global ambitions. according to management, the launch in thailand is the first step toward establishing a wider international footprint while continuing to deliver the highest data quality in its core european markets.



