Finalists announced for Financial Promoter Awards 2025

The finalists for the 2025 Financial Promoter Awards – Sponsored by Opinium – has been revealed, with
the industry’s top marketing and communications talent recognised across banking, investment,
insurance, pensions, and agency sectors.

Leading the charge this year, with multiple nominations are BCB Group, BlackRock, IFM Investors,
Beazley and eToro.

At the pinnacle of the awards, the coveted Financial Promoter of the Year title will be contested by:

• Georgina Peters-Venzano of Beazley
• Hazel Pitchers of IFM Investors
• Robert Cochran of Scottish Widows
• Noreen Biddle-Shah of Carne Group
• Amy Butler of eToro

These finalists represent the very best in strategic creativity, brand leadership, and measurable impact in
financial marketing.

“Reflecting on this year’s shortlist, Joe McGrath, CEO of Rhotic Media, the scheme organiser, emphasised
the importance of celebrating the people and ideas driving financial marketing forward.

“Each year, the Financial Promoter Awards give us the chance to shine a light on the people and teams
who are raising the bar for marketing in financial services. This year’s shortlist is a testament to the
creativity, discipline and commercial impact that our industry can deliver when it’s at its best.

“I’m grateful to our judges for the care they’ve taken in reviewing so many outstanding entries, and to our
headline sponsor, Opinium, for helping us celebrate the work that inspires and influences across the
sector. Above all, I’m proud to be part of a community that continues to innovate, collaborate and set
new standards for excellence.”

This year’s shortlist sees several firms dominating in some of the technical categories, underlining their
breadth of expertise and consistent excellence.

BCB Group leads the field with an impressive six nominations, spanning individual, team, and campaign
honours. BlackRock and IFM Investors have each secured a strong presence across investment
marketing, team performance, and creative campaign categories, with IFM also recognised for its digital
innovation.

In the insurance arena, Beazley has made its mark with nominations in both individual and team
categories, alongside a nod for Marketing Campaign of the Year. eToro, meanwhile has demonstrated
versatility with shortlistings that range from brand initiatives to in‑house team performance, while
Schroders has been recognised for both its marketing leadership and content excellence.

The pensions sector is well represented by Pensions UK, which has earned nominations for individual
achievement, team strength, and event‑led initiatives, and by last year’s stand out performer, Aon, whose
commended work spans pensions, insurance, and in‑house communications. Hiscox has also impressed
with recognition in marketing, events, and PR, while creative agency Designhouse has been shortlisted
across digital, brand, and agency categories, a testament to its cross‑disciplinary impact.

Winners will be revealed at an exclusive black-tie gala at the Honourable Artillery Company in the City of
London on 12 November 2025, where the industry’s leading figures will gather for an evening of
celebration, fine dining and networking.

2025 Finalists:

Bank & Payments Marketer of the Year
 Sam Shrager – BCB Group
 Isabelle Smith – The Payments Association
 Natalie Hall – AMINA Bank
 Steven Glass – Skipton Building Society
 Mark Garrod – Coventry Building Society

Investment Marketer of the Year
 Tim Broad – BlackRock
 Pingkan Melbourne – Institutional Investor
 Estelle Bibby – Cazenove Capital
 Beth Saint – Schroders
 Hazel Pitchers – IFM Investors

(Re)Insurance Marketer of the Year
 Georgina Peters-Venzano – Beazley
 David Poulteney – Augment Risk
 Matt Field – Aventum
 Fiona Mayo – Hiscox
 Nicola Hussey – AXA XL

Pensions Marketer of the Year
 Robert Cochran – Scottish Widows
 Georgi Paget – Mercer
 Ed Bogira – Pensions UK
 Helen Morrissey – Hargreaves Lansdown
 Katherine White – Aon

Bank & Payments Marketing Team of the year
 Deutsche Numis
 BCB Group
 Pepper Money
 AlRayan Bank
 State Street

Investment Marketing Team of the Year
 eToro
 IFM
 BlackRock
 AXA IM
 Calastone

(Re)insurance Marketing Team of the Year
 Beazley
 Aon
 Howden
 AXA UK
 Aventum Group

Pensions Marketing Team of the Year
 PensionBee
 Hymans Robertson
 PLSA (Pensions Uk)
 Mercer
 Nest

Content Campaign of the Year
 MetLife
 BlackRock
 BCB Group
 Schroders
 IFM

Digital Campaign of the Year
 AMINA Bank
 Deutsche Numis
 eToro
 IFM Investors
 Designhouse

Brand Initiative of the Year
 Janus Henderson
 FTI Consulting / Miller Insurance
 Carne Group
 eToro
 Designhouse

Event-led Initiative of the Year
 CARMA
 Hymans Robertson
 Institutional Investor
 Hiscox
 PLSA (Pensions Uk)

Sponsorship Initiative of the Year
 BCB Group
 Howden
 Kraken
 Cazenove Capital
 Standard Chartered

PR Campaign of the Year
 AXA UK
 Smart Money People
 Hiscox
 Calastone
 Third City

Marketing Campaign of the Year
 Beazley
 Ninety One
 Pepper Money
 Scottish Widows
 BlackRock

PR Agency of the Year
 Spreckley
 City Road Communications
 Montfort
 Liminal
 SEC Newgate

Digital Agency of the Year
 Balance
 Indulge
 adam&eveDDB
 Ogilvy Experience
 Accenture Song

Brand Agency of the Year
 Free Brands
 Brand Formula
 Designate
 Designhouse
 Lippincott

In-house Team of the Year
 BCB Group
 Schroders Media Relations Team
 eToro
 Aon
 IFM

Young Financial Promoter of the Year
 Amber Walduck – BCB Group
 Collette Bamford – SEI
 Anca Jernigan – AXA UK
 Matt Williams – Pension UK
 Joseph Mincer – Fidelity International

Financial Promoter of the Year
 Georgina Peters-Venzano – Beazley
 Hazel Pitchers – IFM Investors
 Robert Cochran- Scottish Widows
 Noreen Biddle-Shah – Carne Group
 Amy Butler- eToro

Media contact:
Megan McCabe
Marketing Manager
020 3143 2246
[email protected]