Aston Martin Aramco Launches Ultimate Simulator Using Motion Technology To Recreate F1 Racing

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Press Release
  • The motion simulators, available as a limited run, are built by Memento Exclusives – Aston Martin Aramco’s sim and show car partner
  • The newly developed simulator launch commemorates with Fernando Alonso’s recent 400th F1 race at the recent 2024 Mexico City Grand Prix

Aston Martin Aramco F1® Team is bringing its fans closer than ever to the experience of becoming an F1® driver, with the launch of brand-new motion simulators. Motion simulators are created by an expert team at Memento Exclusives – the memorabilia specialist based in Motorsport Valley – utilising the same processes as F1® teams, to offer an unrivalled racing experience. Designed to recreate the famous race cars seen on the tracks, these Aston Martin Aramco’s Motion Simulators boast high tech systems which aim to immerse the racer, offering them the chance to experience every twist and turn around iconic racing circuits.

Aston Martin Aramco F1® Team and Memento Exclusives have made simulators available to the public in iconic racing green before, but adding movement to the simulation experience is set to take sim racing to new heights. Each motion simulator has been developed in partnership with the race team at Silverstone, and features haptic actuators, a front pivot configuration and haptic rumble feedback. This advancement offers gamers and racers true authenticity, with the motion of a real F1® car accurately emulated from the moment they jump into the cockpit.

Motion simulators are just one of the ways Aston Martin Aramco F1® Team is innovating with technology in recent times. Lance Stroll has been noted for his sim work over the years and revealed ahead of the 2023 Bahrain Grand Prix that he partially rehabilitated a broken wrist by practicing in a simulator. He famously went on to finish sixth in that race. Spanish legend Fernando Alonso, who recently celebrated his 400th Grand Prix at the 2024 Mexico City Grand Prix, has also lent his voice to emerging technology with Ai.lonso – offering visitors to the Aston Martin Aramco website the ability to hear selected articles read in his voice in multiple languages.

Barry Gough, CEO & Founder of Memento Exclusives (F1 Authentics) commented:

We are delighted to announce the next phase in our partnership with Aston Martin Aramco; these motion simulators take sim racing to the next level, providing gamers and racers with the closest experience to racing an actual F1 car. This launch, commemorating Fernando Alonso’s 400th Grand Prix and recognising Lance Stroll’s history with simulators, is a testament to this partnership and the technological advancements here at Memento Exclusives, offering new ways for fans to own the moment.”

Matt Chapman, Head of Licensing and Merchandise, Aston Martin Aramco Formula One® Team:

“This is a really exciting collaboration with our partner Memento Exclusives, bringing the world of Formula One to life for sim racers, collectors and our fans alike. The look and feel of the motion simulator makes it an immersive experience and the addition of movement builds upon the previous simulators we have collaborated on together.”

Aston Martin Motion Simulators are only available in limited numbers and via f1authentics.com or Memento Exclusives’ private sale service.

Notes to editors

Images for use available here: https://we.tl/t-n7Q3GICIjq For press enquiries contact: Laura Cottle at [email protected] For product information visit www.mementoexclusives.com and www.f1authentics.com About Memento Exclusives Memento Exclusives is a global sports licensing, retail and memorabilia business that is revolutionising the world of sports memorabilia. Through its unique position and innovative partnerships, Memento Exclusives allows sports fans to “Own the Moment” by designing, developing and delivering cutting-edge products and services into the marketplace. Supported through exclusive content, Memento Exclusives’ platforms drive engagement and bring fans closer to the sport, teams and athletes they love. Memento Exclusives maximises revenue opportunities for rights owners, teams, athletes, sponsors and partners across multi-channel solutions, including white label e-tail, e-auction, e-gifting solutions and physical retail units. Born out of Formula 1, today the company does this for some of the biggest sports in the world with incremental revenue streams delivering £millions in royalties to their rights holders each year. Visit: www.mementoexclusives.com or call +44 (0)1327 831536 for more information. Images for use available here: https://we.tl/t-n7Q3GICIjq
For press enquiries contact: Laura Cottle at [email protected]
For product information visit www.mementoexclusives.com and www.f1authentics.com

About Memento Exclusives
Memento Exclusives is a global sports licensing, retail and memorabilia business that is revolutionising the world of sports memorabilia. Through its unique position and innovative partnerships, Memento Exclusives allows sports fans to “Own the Moment” by designing, developing and delivering cutting-edge products and services into the marketplace. Supported through exclusive content, Memento Exclusives’ platforms drive engagement and bring fans closer to the sport, teams and athletes they love.
Memento Exclusives maximises revenue opportunities for rights owners, teams, athletes, sponsors and partners across multi-channel solutions, including white label e-tail, e-auction, e-gifting solutions and physical retail units. Born out of Formula 1, today the company does this for some of the biggest sports in the world with incremental revenue streams delivering £millions in royalties to their rights holders each year.
Visit: www.mementoexclusives.com or call +44 (0)1327 831536 for more information.

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