Reg A attorney and Reg CF lawyer Kendall Almerico has published a new article: “Reg A and Reg CF Marketing Rules Are Very Different” in which the noted crowdfunding attorney analyzes securities marketing under Regulation A+ and Regulation Crowdfunding, pointing out how different the rules are that apply to each.
Crowdfunding expert Kendall Almerico notes the following in his new article: Mr. Almerico is available for interviews and may be reached through his website www.Almerico.com.
- There is nothing more important to the success of a Reg A or Reg CF offering than getting the investment opportunity in front of potential investors.
- There is no “one-size-fits all” answer to how to market or get distribution of a Reg A or Reg CF offering, but the article explores the legal aspects of marketing a Reg A or Reg CF offering and the differences in the rules that apply to each.
- All securities marketing (even outside of equity crowdfunding) is subject to the requirement of being truthful and not misleading – this is part of the antifraud provisions of federal and state securities laws.
- If you are going to say something positive about a securities offering in your marketing materials, you should balance it with the opposite side of your positive message.
- With Reg CF only, there is no marketing of the “Terms Of The Offering” except on the funding portal or broker-dealer website where the securities will be sold.
- “Terms of the offering” under Regulation CF are the amount of securities offered in your Regulation CF offering, the type of the securities, such as whether they are equity, debt, common, preferred, etc., the price of the securities offered, the closing date of the offering, the use of proceeds for the offering, and the progress towards meeting your funding target.
- If you use Reg A instead of Reg CF, these rules do not apply and you can freely use the “terms of the offering” in your Reg A marketing materials.
Securities lawyer Kendall Almerico is available for interviews and may be contacted through his website www.almerico.com. The new article may be read on Medium, LinkedIn, X or at Mr. Almerico’s blog.
