New Falken ZIEX ZE320 offers ‘very strong performance’ with improved environmental credentials

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Falken has launched its latest tyre, the ZIEX ZE320, which uses sustainable rice husk silica – reducing greenhouse gas emissions and aligning with Sumitomo Rubber Industries’ ‘Driving Our Future Challenge 2050’.

While the Falken ZIEX ZE310 Ecorun tyre continues to deliver excellent results in comparative tests, Falken has been hard at work hard developing its successor – which promises to be even better.

As the replacement for the ZIEX ZE310, the new Falken ZIEX ZE320 drops the ‘Ecorun’ suffix yet will be more environmentally friendly than its predecessor. The first twelve sizes of the new tyre are due to arrive in Europe in early summer 2024, with a further 48 sizes set to be added by spring 2025.

The 60 planned sizes will span 15 to 18 inches, with a maximum W speed rating of up to 270 km/h (“H” and “V” variants also feature). The new, more sustainable pattern is produced in Turkey and features a more environmentally friendly filler – derived from rice husks.

Drawing on over 30 years of research and development in the use of silica in tyres, developers have been able to balance good wet weather grip with low wear rates and longer life, as well as further exemplifying Falken and parent company Sumitomo Rubber Industries’ (SRI) long-term sustainability policy, ‘Driving Our Future Challenge 2050’.

Typically extracted from special varieties of sand, silica can also be found in rice husks – an agricultural by-product of which over 100 million tonnes are generated globally each year.

The process of extracting this inorganic substance from the ashes of burnt organic material produces lower greenhouse gas emissions than obtaining the same raw material from sand. The heat created during the process can also be converted into electrical energy and used downstream in other processing tasks. As a result, less CO2 is generated during the production of rice-based silica than during conventional production of a filler material.

A pre-production version of the new Falken ZIEX ZE320 has already impressed the trade media during a competitive product test. In March, testers noted the progress: “With its successor to the ZE310 Ecorun, Falken appears to have achieved great success.

“In initial tests, the new product has made significant advances in every area and achieved a very strong performance overall. Even without “Ecorun” in its name, its rolling resistance is noticeably lower,” lauded the journalists of Auto Zeitung magazine – and motorists will soon be able to experience these benefits themselves with first deliveries arriving at dealers in the coming months.

Notes to editors

Download high resolution images here. Falken Tyre Europe Falken Tyre Europe GmbH is the European affiliate of Japanese tyre manufacturer Sumitomo Rubber Industries Ltd. (SRI). With more than 40,000 employees, it is the fifth largest tyre manufacturer worldwide. Tyre production is distributed over 12 production facilities, with more than 116 million tyres sold per year. The Falken brand was established in Japan in 1983; in 1988 the first branch office was opened in Germany. From its location in Offenbach, Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. More than 220 people from 24 nations work for Falken Tyre Europe, and a distribution network of approx. 8,000 tyre partners across Europe handles the sale and fitting of its premium products. All Falken factories comply with the ISO 9001, IATF 16949 as well as environmental standard ISO14001. For more information visit www.falkentyre.com UK Media Contact: Elan PR Ltd Nick Bailey Mob: +44 (0)7813 956664 Email: [email protected] Ruth Harrison-Davies Mob: +44 (0) 7590 208232 Email: [email protected] Company Media Contact: Falken Tyre Europe GmbH Kerstin Schneider Tel.: + 49 69 247 5252 676 Mob +49 151 10846870 Fax: +49 69 247 5252 89676 E-Mail: [email protected]

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