Ready to get your press release seen by more journalists?
For PR agencies and business communications teams who distribute quality, newsworthy, journalist-ready press releases.
Great news deserves to be seen. Start publishing your news through our press release distribution service – Free!
Read how it works, our guidelines & FAQs to find out more.
How it works? Our press release distribution service
Send your press release to News By Wire to get your news distributed to journalists and publications throughout the USA, UK, Europe, Middle East, North America, South America, Africa, Australasia & Asia.
Create an account & publish
Perfect for PR agencies and business news desks. Create an account in minutes and upload your press release.
Press releases are checked, then published on News By Wire and shared to help increase visibility.
We send your news to journalists
We have a growing list of 5500+ leading journalists, news desks and publication editors.
We send email notifications to the most relevant opted-in journalists to increase the opportunity of your press release being seen by the most appropriate publication.
Our press release RSS feed
We have 50+ specialist news feeds and share information with journalists and news websites about how to use these to access the most up to date press releases.
We help journalist to find your news
Our simple, yet powerful press release search is designed to help journalists find your news.
Social media sharing
We share with 6500+ followers who want to read about the latest press releases.
Who we share your news with:
3500+ selected USA & UK journalists & media outlets including:
The Guardian, New York Times, The Grocer, TimeOut, BBC, USA Today, Wall Street Journal, Marie Claire, HELLO!, Stylist, Retail Week, Evening Standard, Property Week, The Sunday Times, Drapers, Insider UK, the i newspaper, Vogue Business, Carwow, Ideal Home, Living etc., My London, People Management, Daily Mail, Women’s Health, Closer, ABC Magazine, Agenda NI, Architecture Today, Autocar, Autosport, Benchmark PR, Big Issue, Business Weekly, BusinessCloud, Capital FM, Country Life, Daily Record, Daily Star, Entrepreneurs’ Forum, Environment Magazine, EU-Startups, Examiner, Exposed Magazine, Express, Financial Times, Fish Farming Expert, Condé Nast, Future Plc, GB News, Good Taste, Heart Radio, Housing News, Inside World Football, Interiors Monthly, ITV, Motorsport, Off the Pitch, Packaging News, Paramount, PistonHeads, PR Week, Scottish Field, Sky News, Sunday Mirror, Telegraph, The Athletic, The Business Desk, The Cornish Times, The Drum, The Mirror, The Observer, The Sun, The Telegraph, The Times, Yorkshire Post, The World of Hospitality, Time Magazine, Trade Arabia, Washington Post, Yahoo News…and many more.
1500+ selected European journalists & media outlets including:
Kronen Zeitung, Der Standard, Die Presse, Kurier, De Standaard, Der Spiegel, Het Nieuwsblad, Elle, De Morgen, Le Soir, La Libre Belgique, De Tijd, Gazeta Wyborcza, Rzeczpospolita, Nature, Polityka, Fakt, TVN24, Dagens Nyheter, Il Fatto Quotidiano, Aftonbladet, Expressen, National Geographic, Svenska Dagbladet, Süddeutsche Zeitung, Göteborgs-Posten, Der Spiegel, Focus, De Telegraaf, Nederlands Tijdschrift voor Geneeskunde, De Volkskrant, Le Point, Politiken, Berlingske, Jyllands-Posten, Børsen, Information, Kristeligt Dagblad, Ekstra Bladet, BT, Weekendavisen, Finans, Mandag Morgen, Les Echos Judiciaires Girondins, Wprost, NRC Handelsblad, Die Welt, Het Financieele Dagblad, AD, L’Officiel, Trouw, El País, El Mundo, ABC, La Vanguardia, GQ, Corriere della Sera, La Repubblica, Il Sole 24 Ore, La Stampa, Le Journal du Dimanche, Le Monde, Le Figaro, Libération, Les Echos, Bild, Süddeutsche Zeitung…and many more.
300+ selected Canadian journalists & media channels:
The Globe and Mail, Toronto Star, National Post, Montreal Gazette, Vancouver Sun, Calgary Herald, Edmonton Journal, Ottawa Citizen, Winnipeg Free Press, Hamilton Spectator, La Presse, Le Devoir, Maclean’s, Canadian Business, The Walrus, Chatelaine, CBC News, CBC News Network, CTV News, Global News, BNN Bloomberg, CityNews, TVO Today…and many more.
300+ selected Australian & New Zealand journalists:
The Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, The Daily Telegraph, Herald Sun, The Courier-Mail, The West Australian, The Canberra Times, Australian Associated Press, ABC News, ABC News Channel, SBS World News, Sky News Australia, Seven News, Nine News, 10 News First, Four Corners, Australian Business Review, Business Insider Australia, SmartCompany, Dynamic Business, CEO Magazine Australia, BRW, AFR Magazine, The Monthly, The New Zealand Herald, The Post, Stuff, Otago Daily Times, Waikato Times, The Press, National Business Review, New Zealand Financial Review, NZ Herald Business, Radio New Zealand News, RNZ Checkpoint, TVNZ 1 News, TVNZ Breakfast, Three News, Newshub, Māori Television News, BusinessDesk, Interest.co.nz, Newsroom, The Listener, North & South, Management Magazine NZ, Idealog… and many more.
200+ selected journalists & media outlets covering therest of the worldincluding:
Al-Ahram, Al Jazeera, Gulf News, Khaleej Times, Asharq Al-Awsat, Al-Ittihad, The National, Arab News, Middle East Eye, MEED, Gulf Business, Forbes Middle East, Singapore Straits Times, Business Times Singapore, Channel NewsAsia, TODAY Singapore, The Edge Singapore, South China Morning Post, China Daily, Global Times, Caixin, Yicai Global, Sixth Tone, People’s Daily.
...and many more.
Please note that our distribution lists are dynamic and (generally) growing, with actual email reach varying based on your press release’s topic and location. While we aim for maximum exposure, please be aware that journalist uptake depends on the quality, relevance, and timeliness of your news story.
Share your news with journalists
News By Wire membership gives you access to your PR dashboard and lets you upload press releases directly to our platform, ready for journalists and publishers to discover.
New features are on the way too, including guaranteed publication, hosted newsrooms, and news monitoring.
Our press release guidelines
What makes a good press release
A strong press release contains real news, not marketing copy. Journalists want clear, factual updates such as product launches, new appointments, milestones, awards, events, or meaningful business developments.
Make sure your story answers the basics:
- Who is involved
- What has happened
- When and where it took place
- Why it matters
Use a straightforward headline, a clear opening paragraph, and quotes from relevant spokespeople. Keep the tone factual, include background context, and use stats or evidence when possible.
How our review process works
Every press release is reviewed before publication. We’re looking for well written, newsworthy stories that journalists will find useful. If your release is overly promotional, unclear, or lacks a genuine news angle, it may be declined.
We do not publish releases on topics including (but not limited to):
- Direct advertising or sales-led content
- Politics or political viewpoints
- Religion orientated
- Conspiracy theories
- Unregulated investments
- Negative or defamatory content
- Casino, tobacco, or drug-related promotion
- Self-published or independently released content, including (but not limited to) books, films, music, and other creative works not issued via recognised publishers, studios, or record labels.
More details can be found in our FAQs.
Submission essentials
To be considered for publication, your release should:
- Be genuinely newsworthy
- Include quotes from named individuals
- Be supplied as a final version (no edits after submission)
- Be written in a Latin-based language (no emoji)
- Not be AI-generated (or read like it’s AI-generated)
- Include copyright-cleared images
- Use professional, publication-ready imagery. Obviously, AI-generated images may be rejected.
- Include clear contact details
If a press release does not meet these standards, we can’t publish it.
Focus on creating a story that informs, interests, and adds value for journalists and readers.
Press release distribution FAQs
Before submitting, take a moment to read our FAQs. They include helpful guidance on what to include (and avoid) in your press release, formatting tips, and how we distribute your news once it’s approved.
What makes a strong, publishable press release?
A good press release should be professionally written and genuinely newsworthy; it needs to offer something new, interesting, and relevant. If it doesn’t do these things, it’s not a press release you’re sharing.
Timeliness also matters, so avoid submitting stories about events that took place several weeks ago.
It should clearly answer the 5 Ws – Who, What, When, Where, and Why – to help journalists quickly understand the story and its significance.
Use an attention-grabbing headline, and if possible, add a subheadline to provide more context. A compelling news hook or angle is essential to make the story appeal to journalists and publishers.
Include quotes from people involved, provide background on the company, and consider adding supporting material like statistics, data, or customer testimonials. Finish with a strong ending that leaves the reader informed, engaged, or curious to know more.
Who will receive my press release?
We distribute your press release to a carefully selected network of journalists and news desks, not through a scatter gun approach. Our distribution is targeted based on three key factors:
- Your location – We match your release to relevant local, national, or international media outlets
- Your subject matter – We send it to journalists who cover your industry or topic area
- Editorial relevance – We consider which journalists are most likely to find your story interesting and newsworthy
This focused approach means your press release has the potential to reach hundreds of journalists and media outlets across North America, the UK, Europe, the Middle East and beyond. However, it’s down to individual journalists to decide if they want to use your news story or not.
Your press release will also be:
- Published on our website at NewsByWire.com
- Available through our RSS feed for journalists and subscribers – we currently work with several media websites that regularly pick-up news via our feed.
Are there any types of stories you won’t publish or share?
We do not publish content related to:
- lacking a substantial news hook
- cryptocurrency (including meme coins)
- tobacco and vaping
- gambling and gaming
- firearms and anything connected with them (e.g events, products, clubs and related activities)
- unregulated investments
- questionable health products or supplements
- anything involving legal disputes
- negative news / publicity
- GoFundMe, or similar fundraising stories
- a website redesign or relaunch
- a service, product or business relaunch
- drop shipping businesses
- businesses/organisations that we can’t validate (e.g no address)
- news that includes the name of anyone under the age of 18 (due to safeguarding considerations)
We also don’t accept press releases that:
- are predominantly self-promotional / advertising
- self-published books or independent music releases
- written for SEO, and lacking a news hook
- lack a good quality/high resolution/professional image
- are not relevant to the regions we cover
If we believe a press release isn’t newsworthy, doesn’t align with the interests of the journalists and media outlets we work with, or we don’t have a suitable match, we reserve the right not to publish it.
Can I submit a press release just for SEO or backlinks?
We understand that many businesses write press releases with SEO in mind, and that’s perfectly reasonable, as long as there’s a genuine news angle or valuable expert insight relevant to your industry. However, press releases that are clearly written only for SEO, without a strong news hook or substance, are unlikely to be picked up by journalists or news platforms. That means there’s little benefit in us publishing them, and we may reject them.
We also don’t accept keyword-stuffed links or over-optimised anchor text. If your press release includes obvious SEO link-building tactics (e.g. repeated keyword links to service pages), it will either be edited or rejected. Stick to natural, relevant links, for example, using your company name, brand name, or homepage, and focus on sharing real, newsworthy content. If you don’t have a genuine story to tell, it’s better to wait until you do.
Do you accept press releases about political campaigns or candidates?
No, we don’t publish content that relates to political campaigns, parties, or individual candidates. Our focus is strictly on business and industry news.
Do you accept legal press releases?
Our focus is strictly on business and industry news. Therefore, we’ll be happy to share press releases about law firms, but we don’t publish content that relates to specific legal disputes.
Can I submit a press release about a religious event or church activity?
We’re fully respectful and accepting of all faiths, but News by Wire is focused on business and industry news. We’re not able to publish press releases about religious services, gatherings, or faith-based outreach. We do occasionally share community-related news if there’s a clear link to business, charity, or wider industry activity at our discretion.
Can I submit the same press release more than once or to multiple geographic locations?
No. Each press release should only be submitted once. Duplicate submissions or attempts to publish the same (or similar) press releases to multiple geographic locations is not allowed. Please only upload once, in the most appropriate category.
Can I use AI tools to write my press release?
We understand that AI writing tools are now widely used, and when used well, they can help produce clear, structured content. However, we expect press releases to be well-written, original, and to offer real value to readers. If your submission is thin on detail, poorly executed, or shows strong signs of being entirely AI-generated without meaningful human input, it will be rejected.
Use AI to support your writing if you like, but make sure the final version reads naturally, reflects your expertise, and includes enough substance to be considered a proper news story.
Can I upload a press release under embargo or schedule a future publication date?
We can’t currently schedule press releases for future publication, so we’re unable to accept embargoed content. If your release needs to go live on a specific day, please upload it on that day. Tagging it with a future date won’t delay publication – it’ll still go live on the day you upload it.
What languages are accepted?
We only accept press releases written in languages that use the Latin alphabet – such as English, French, or German. We cannot publish content written in Arabic, Chinese, Greek, or other non-Latin alphabets.
Do I need to include contact information in my press release?
Yes. Make sure to include up-to-date contact details so journalists can get in touch if they have further questions.
Can I edit my press release after it’s published?
Once your business press release has been published through our press release wire distribution, it cannot be edited. That’s why it’s vital to make sure your content is final, accurate, and approved before submission.
What are the image requirements for press releases?
News outlets often compress and resize images, so we recommend submitting high-quality visuals, ideally without any text, logos, or graphic overlays. For the best results across distribution platforms, use high-resolution JPG files.
Your images should be clear, professional, and relevant to your story.
Images that appear obviously AI-generated may be rejected, as many journalists do not consider them suitable for publication.
Strong visuals help your press release stand out on media sites and improve visibility across online distribution networks.
What about image copyright in press releases – can I upload any image?
No – you must have permission from the copyright holder to upload any image. You also need to ensure you have the right to allow other publications to use the image as part of your press release. You are fully responsible for making sure all images you provide are cleared for use. If you’re in any doubt, don’t upload the image.
Can I use emojis in my press release title or content?
No, we strongly advise against using emojis in titles or the body of your press release and generally won’t share them. The vast majority of news outlets and publishers will reject stories that include them, as they are seen as unprofessional.
Is my press release guaranteed to be published?
Not unless you select a guaranteed publication service. Otherwise, publication is always at the discretion of journalists and media outlets.
We reserve the right to decline press releases for a range of reasons – including stories that are overly political, make personal accusations, carry legal risks, are purely promotional adverts, or simply don’t align with the subject matter our journalist network covers. Publication decisions are largely based on the newsworthiness, timeliness, and overall quality of your story.
Will I receive a report showing where my press release was distributed?
We’re currently unable to provide detailed analytics, distribution lists, or reports showing exactly where your press release has been sent or covered. However, we’re working on introducing these features in the future.
