Porcelain Superstore’s Savoy Collection Introduces a Playful Twist on Marble Flooring

Editorial Brief
At a glance: AI-assisted overview, optimised for journalists, search & news aggregators

Porcelain Superstore has launched the Savoy Collection, a new range of marble-effect tiles made from Spanish porcelain. The collection offers a contemporary twist on traditional marble with dramatic veining and bold colours, providing an affordable and low-maintenance alternative to natural stone. This matters as it allows homeowners to achieve a luxurious marble look without the high cost and upkeep associated with real marble.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

Porcelain-effect tiles have become a mainstay in home renovation, offering an accessible alternative to natural stone for style-conscious homeowners. The latest collection from Porcelain Superstore targets this demand by introducing bolder colours and more distinctive veining, aiming to broaden the appeal of marble-inspired interiors beyond traditional palettes.

With affordability and practicality front of mind, the range is positioned for those seeking to achieve a high-end look without the maintenance challenges or costs associated with real marble. The collection’s versatility and variety of finishes may appeal to both renovators and interior designers looking for flexible options that suit a range of spaces and budgets.

Story Ideas
Consumer trend

Exploring the Growing Trend of Affordable Luxury in Home Design

The launch of Porcelain Superstore's Savoy Collection highlights an emerging trend in home design: affordable luxury, where consumers seek high-end aesthetics without the premium cost. This reflects broader changes in consumer behaviour as individuals prioritise style and affordability.

Target audience
who would cover this
Story potential
7/10
Economic impact

Impact of New Tile Offerings on the UK Home Renovation Market

The introduction of the Savoy Collection by Porcelain Superstore could influence the UK home renovation market by offering an affordable alternative to traditional marble, potentially increasing consumer spending on home improvements.

Target audience
who would cover this
Story potential
6/10
Press Release

Marble is getting a bold new makeover as independent tile retailer Porcelain Superstore unveils its latest collection of marble-effect tiles, combining dramatic veining and unexpected colours with affordable luxury. Putting a contemporary twist on one of interior design’s most timeless looks, the Savoy Collection offers homeowners a striking way to introduce the elegance of marble into their interiors without the premium price tag.

Crafted from high-end Spanish porcelain, the range beautifully replicates natural stone. But unlike the real thing, the Savoy Collection is far less likely to stain or scratch and doesn’t need sealing. Featuring seven striking colourways – Violet, Marfil, Red, Mocha, Black, White and Green – it offers everything from timeless neutrals to bold, statement-making shades. And for those looking to create something a little different, five complementary mixes pair contrasting tones to create an eye-catching checkerboard effect, bringing a playful, contemporary twist to the classic marble look.

Abbas Youssefi, Co-Founder of Porcelain Superstore, said: “Marble has always been associated with luxury and timeless elegance, but we’re seeing homeowners become much more adventurous with how they use it.

“While classic white marble will always have its place, richer colours and dramatic veining are a fantastic way to introduce personality and character into a space.

“What makes this collection particularly exciting is its versatility. The individual colours can create a beautiful statement on their own, while the mixed designs offer a playful take on traditional checkerboard flooring.

“And because they’re porcelain tiles, homeowners can achieve that high-end marble look at a fraction of the cost of natural stone, without the same level of maintenance.”

Suitable for both walls and floors, the Savoy Collection boasts a matt finish – mimicking the feel of real marble. And because each individual tile measures 30cm x 30cm, it is incredibly versatile and just as impactful in smaller spaces and larger rooms alike.

Porcelain Superstore’s Savoy Collection is available now, priced at £33 per m2.

Get more news like this

Get more news like this on Google. Set News By Wire as a ‘Preferred News Source’ to get quicker access to news that’s important.

All done!
Thank you for subscribing.

Email Subscription