WaterBear to Welcome Sheffield Students With a 9am Coffee Shop Rave

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WaterBear's Sheffield campus is kicking off the new term with a 9am coffee shop rave on September 21, 2026, featuring DJ Lamour, as part of a Freshers programme that includes live gigs and creative workshops. This event aims to offer students an alcohol-free way to socialise and enjoy music, reflecting changing trends in alcohol consumption among young people. The programme also highlights the newly refurbished Green Room venue, which provides students with practical experience in event management and performance, supporting the development of emerging music talent in Sheffield.

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WaterBear’s decision to launch the new term with a morning coffee shop rave highlights how student events are adapting to changing social habits, particularly among younger adults who are drinking less alcohol. By placing music and coffee at the centre of its welcome, the college is responding to a documented shift in preferences, as recent NHS England data shows a significant proportion of 16 to 24-year-olds now abstain from alcohol.

For students starting or returning this September, the Freshers programme blends live music, creative workshops and practical experience in Sheffield’s grassroots venues, supporting both social connections and career development. The addition of the Green Room as a student-run venue offers hands-on opportunities, reinforcing the link between academic study and the city’s wider music scene.

Story Ideas
Consumer trend

Sheffield’s Changing Student Social Scene: Coffee Shop Raves Over Traditional Parties

The shift towards alcohol-free social events, highlighted by WaterBear's coffee shop rave, reflects broader changes in young people's drinking habits. With nearly a third of young adults abstaining from alcohol, this trend could reshape student social life.

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who would cover this
Story potential
8/10
Human interest

Grassroots Music Education: WaterBear’s New Venue Boosts Sheffield’s Music Scene

WaterBear’s new Green Room venue offers students hands-on experience in the music industry, from event management to performance. This initiative could enhance Sheffield's grassroots music scene and offer a model for music education.

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7/10
Press Release

SHEFFIELD, UK - 16 September, 2026

WaterBear students in Sheffield will start the new term with a 9am coffee shop rave at WaterBear’s Sheffield campus on Monday Sept 21, 2026, with DJ Lamour welcoming them back for the first day of teaching. The morning event puts music and coffee at the heart of the welcome, alongside a Freshers programme featuring live gigs, a Wub Club takeover and creative workshops, a newly refurbished Green Room venue and scholarships supporting emerging talent.

The coffee-led welcome offers students another way to meet and enjoy music together, against a backdrop of changing habits around alcohol. NHS England’s Health Survey for England 2024 found that 39% of men and 31% of women aged 16–24 had not drunk alcohol in the previous 12 months.

WaterBear’s Sheffield Freshers programme runs from Monday Sept 14, 2026 to Thursday Sept 17, 2026. It includes Flat Moon, supported by Crimson and Imaginary Friends, at the Green Room; Tigercub with Bad Silence and DISC at Corporation; a poster-making workshop with Sheffield artist Tom J Newell; and a Wub Club takeover featuring DJ Jackum, 0pm, Dalts, Forca, Mr Dubz and Quiss. The Flat Moon show is presented by 48Volts, the Sheffield live music promotion collective run by WaterBear students Kian Welsh and Dom Collison. Following pilot activity around Tramlines, the Green Room provides a base for students to put on their own events with support from WaterBear’s events team, alongside gigs, club nights, open mics, showcases and external bookings. Students can shadow sound engineers and gain stage management and front-of-house experience, connecting their studies with the practical work that keeps Sheffield’s grassroots music scene moving.

Marina Madden – Careers, Industry & Events Manager WaterBear Sheffield comments: “Sheffield has an incredible musical heritage and a thriving grassroots scene, and we wanted the WaterBear Green Room to continue to be part of that story. The venue gives our students the chance to learn by doing, putting on events, performing, working behind the scenes and connecting with audiences in a real-world environment. It’s a space for creativity, collaboration and community, and we’re really excited to see both our students and the wider Sheffield music scene benefit from it.”

In Sheffield, WaterBear’s teaching base in the Gatecrasher building, on the site of the former superclub, includes recording and live performance facilities alongside Mac suites and mentoring rooms. The Green Room adds a working grassroots venue to that foundation, connecting study with the stages, audiences and practical experience that help the city’s next generation of music talent develop.

WaterBear’s scholarship programme offers another route for talent to develop. Published partnerships include a full-tuition master’s scholarship with Ronan Keating, undergraduate scholarships with DJ AG and Toddla T’s Steeze Factory, and community scholarships with AudioActive in Brighton. The undergraduate awards cover tuition for three-year degrees. Announced recipients include Ronan Keating scholarship winner Lauren Black and DJ AG scholarship winner Jimmy Curtin, who is joining the BA (Hons) Professional Music (Production) course in Sheffield this academic year.

Sheffield students are also reaching new audiences beyond the college. Bitcrush — Francesca Douglas Gray, Amalie Rungapadiachy and Dominic Wilson — have featured on BBC Radio 1 Introducing Rock and will play their debut show at the WaterBear Green Room on Friday Oct 9, 2026.

The new academic year also arrives amid fresh activity from Sheffield students. Level 6 student Milly Pye has released new single ‘It’s a Gift’, featuring fellow Sheffield students Reuben Moss, George Price and Daniel Cheetham and produced by Level 6 student Charlie Haigh.

For more information on WaterBear’s Sheffield Freshers programme and entry arrangements, visit: https://waterbear.org.uk/freshers/sheffield/

Notes to editors

For media enquiries, interviews or further information, please contact:
Alex Deadman – / 07813 020197

Notes to Editors


Coffee shop rave


Monday Sept 21, 2026, 9am at WaterBear’s Sheffield campus. DJ: Lamour.

Research source


NHS England, Health Survey for England 2024, Adults’ health-related behaviours, published January 2026: 39% of men and 31% of women aged 16–24 reported no alcohol consumption in the previous 12 months. These are England-wide figures, not a survey of WaterBear students.

Sheffield Freshers Week


Monday 14 September: 48Volts presents Flat Moon with Crimson and Imaginary Friends – WaterBear Green Room – doors 7pm
Tuesday 15 September: Tigercub with Bad Silence and DISC – Corporation – doors 7pm
Wednesday 16 September: Tom J Newell poster-making workshop – WaterBear Green Room – doors 7pm
Thursday 17 September: Wub Club with DJ Jackum, 0pm, Dalts, Forca, Mr Dubz and Quiss – WaterBear Green Room – doors 7pm
Photography: Flat Moon and DISC press images available on request. DISC image approved for use; credit: LEON Lindfield. Flat Moon credit: Dom Collison

About WaterBear – The College of Music


WaterBear is a pioneering music college offering BA (Hons) and MA degrees for musicians, producers and creatives. With campuses in Sheffield and Brighton, as well as online study, WaterBear champions flexible, real-world music education built around each student’s unique path. The college works closely with venues, artists and industry partners to embed learning in the real-life infrastructure of the UK music scene.
Freshers Instagram recap — covers Brighton and Sheffield: https://www.instagram.com/reel/DdUIrs5j0Dm/

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