Tommy Fury tops the six-month ranking in the Instagram and TikTok rankings, while Angry Ginge excels across both platforms and Nella Rose dominates TikTok
Tommy Fury has been named the UK’s most valuable influencer under 30 after generating £21.16 million in estimated media value across Instagram and TikTok in six months.
The boxer and former Love Island contestant finished ahead of streamer Angry Ginge on £13.63 million and presenter Nella Rose on £10.59 million.
The research from influencer marketing platform Kolsquare analysed leading British influencers under 30 between 1 March and 28 August 2026.
The UK’s 10 most valuable influencers under 30
1. Tommy Fury – £21.16m
The professional boxer became a household name when he finished as runner-up on Love Island in 2019 alongside Molly-Mae Hague. His victory was powered by Instagram, where he generated £20.86 million, compared with £301,000 on TikTok. Recent collaborations include Holland and Cooper Clothing and Silver Cross UK – his Father’s Day post featuring one of the brand’s prams got 1.62M views on Instagram.
2. Angry Ginge – £13.63m
Salford-born Morgan Burtwistle built his following through football and gaming streams before winning I’m a Celebrity… Get Me Out of Here! in 2025. He generated £11.27 million on Instagram and £2.36 million on TikTok. He has collaborated with 31 brands on Instagram in the last six months, including JD Sports, Crocs and Pixar.
3. Nella Rose – £10.59m
Rose began making YouTube videos while at university and has since presented Catfish UK and appeared on I’m a Celebrity. She leads the TikTok ranking with £5.08 million, alongside £5.51 million on Instagram. She has mentioned 40 brands on Instagram and 14 on TikTok in the past six months including, Air BnB and Deliveroo.
4. Jack Joseph – £9.59m
The Brighton-raised creator turned to social media after closing his marketing agency during the pandemic. Known for character-led comedy sketches, he generated £6.56 million on Instagram and £3.03 million on TikTok. Jack has posted eight pieces of sponsored content in the past six months on Instagram and mentioned 13 brands.
5. Grace Keeling – £7.51m
Better known as GK Barry, Keeling began posting during the pandemic while studying at Nottingham Trent University. She now hosts the Saving Grace podcast and appears on Loose Women, generating £6.72 million on Instagram and £785,000 on TikTok. She has mentioned 57 brands on Instagram in the past six months.
6. Molly-Mae Hague – £5.43m
Already developing a fashion-influencer career before Love Island, Hague went on to work as PrettyLittleThing’s creative director and launch her own fashion business. She also recorded an exceptional platform-reported Instagram engagement rate of 60.62%. She has only posted four pieces of sponsored content on Instagram in the past six months. Her most valuable was for Adidas Originals and achieved an EMV of £760K.
7. Joe Baggs – £3.12m
Baggs first became known through his family’s appearances on Gogglebox before building his own comedy and commentary audience. He generated £2.44 million on Instagram and £675,000 on TikTok. Joe has mentioned 88 brands on Instagram in the past six months and posted 35 pieces of sponsored content. On TikTok, he’s posted 11 pieces.
- Tennessee Thresher – £2.07m
The former athlete became a model and lifestyle creator, later appearing in Footasylum’s Locked In. She delivered a balanced performance, with £977,000 from Instagram and £1.09 million from TikTok. She has mentioned 51 brands on Instagram in the past six months and 10 on TikTok.
9. Indiyah Polack – £1.75m
Polack was working as a hotel waitress before finishing third on Love Island in 2022. She has since secured fashion and beauty partnerships and moved into presenting, including co-hosting the MOBO Awards. She has mentioned 55 brands on Instagram in the past six months, including White Fox Boutique, Vinted and Boots UK.
10. Grace Beverley – £1.54m
Beverley built a fitness following as GraceFitUK while studying at Oxford University. She subsequently founded activewear company TALA, fitness platform Shreddy and The Productivity Method. Grace has mentioned 53 brands on Instagram in the past six months.
Instagram generates the greatest value
The top 10 under 30 influencers generate more value on Instagram, and their performance varies depending on the platform. Tommy Fury dominates Instagram but places tenth on TikTok. Nella Rose leads TikTok, while Angry Ginge and Jack Joseph demonstrate the strongest high-value presence across both platforms.
Amelie Charlize and Max Balegde also emerge as TikTok specialists. Charlize ranks fourth on the platform with £1.27 million, while Balegde ranks eighth with £748,000.
Value is heavily concentrated: Tommy Fury, Angry Ginge, Nella Rose and Jack Joseph account for approximately 69% of the combined EMV generated by the leading performers.
However, Molly-Mae’s exceptional engagement rate of 60%, which is by far the highest, demonstrates why follower numbers and EMV cannot tell the whole story. Creator selection should also consider platform, audience response and campaign objectives.
Alicia Van der Meer, Kolsquare’s UK Marketing Manager, says: “Influence is no longer simply about having the biggest following. Tommy Fury’s dominance on Instagram, Nella Rose’s strength on TikTok and Molly-Mae’s exceptional engagement show that creators deliver value in very different ways. For brands, the opportunity lies in understanding which personality, audience and platform best fit the campaign, not just choosing the person with the most followers.”
