The collaboration will help eligible Tickets for Good members access the first American college football game at Wembley Stadium, with Brent Council helping raise local awareness of Ticket Bank
Tickets for Good has partnered with Union Jack Classic to help more people access one of the biggest sporting moments coming to London in 2026.
The Union Jack Classic will take place at Wembley Stadium on Saturday 19 September 2026, when Arizona State Sun Devils face Kansas Jayhawks in a landmark Big 12 Conference college football match up.
The game will be the first American college football fixture ever held at Wembley Stadium, bringing one of the most distinctive sporting traditions in the United States to one of the world’s most famous venues.
Through the partnership, eligible Tickets for Good members will be able to access donated tickets for the Union Jack Classic through the Tickets for Good platform.
Tickets for Good supports a broad range of eligible members, including NHS workers, charity workers, volunteers, people working in education and people affected by the cost of living crisis. Its Ticket Bank programme focuses specifically on people facing financial barriers, helping those members access live events that may otherwise be out of reach.
Brent Council, the local authority for Wembley Stadium, will help raise awareness of Ticket Bank locally, showing residents how they can access live event opportunities taking place in Brent and beyond.
The partnership builds on Tickets for Good’s wider mission to make live events more accessible. The platform works with venues, promoters, rights holders and event organisers to distribute free and heavily discounted tickets to eligible groups, helping more people experience culture, sport and entertainment while supporting audience development across the live events sector.
Brian Dubiski, Chairman and CEO of Union Jack Classic, said:
“We are delighted to collaborate with Tickets For Good and give people the chance to witness this historic sporting event at Wembley Stadium. The Union Jack Classic is going to be an incredible day, and it is an event that many in this country will never have had the opportunity to experience before. We are committed to growing the game of American Football in this country and most importantly, supporting the local community. Being able to partner with the Ticket Bank scheme will allow us to provide a unique experience to deserving families and individuals that impact our lives daily and we are proud to participate. There is something truly special about the atmosphere, energy and traditions of a college football game and we are excited for UK fans to witness this up close in September.”
Steve Rimmer, Founder and CEO of Tickets for Good , said:
“Live events are at their best when they bring people together, and this is exactly the kind of moment we want more people to be able to experience.
The Union Jack Classic is a genuinely exciting first for Wembley and for American college football in the UK. Through this partnership, we can help open that experience up to a wide range of eligible Tickets for Good members, from NHS workers and charity staff to volunteers, education workers whilst supporting people affected by the cost of living crisis through our Ticket Bank program.
We are also pleased that Brent Council will help raise awareness of Ticket Bank locally. Wembley sits at the heart of Brent, so it feels right that local residents should be able to learn more about ways to access major events taking place on their doorstep.”
The Union Jack Classic marks a major moment for the international growth of college football, bringing two Big 12 programmes to London for a regular season game at Wembley Stadium.
Union Jack Classic has a multi-year exclusive agreement with Wembley Stadium, establishing a long-term home for elite American college football in the UK with future games to be announced later this year.
Arizona State and Kansas will bring the atmosphere, pageantry and energy of American college football to the capital, creating a new experience for UK sports fans and a significant occasion for American football audiences on both sides of the Atlantic.
Tickets for Good members can access available Union Jack Classic tickets through the Tickets for Good platform.
