LUXION Expands in Southeast Asia’s Luxury Wellness Market, Opens Search for New Regional Partners

Image credit: LUXION

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LUXION Inc., a luxury wellness company, is expanding into Southeast Asia and is seeking new regional partners in countries like Malaysia and Singapore. The company, which uses XR technology to create personalised wellness experiences, has already signed a memorandum of understanding with an Indonesian partner and aims to establish a strong presence in the region's luxury hospitality market. This expansion is part of LUXION's strategy to tap into the growing global wellness economy, valued at over $6 trillion.

Press Release

SEOUL, South Korea - Jun 16, 2026

LUXION Inc. (CEO Ruah Kim), an XR-based luxury wellness company, is expanding its push into the Southeast Asian luxury wellness market and has begun actively seeking additional local partners across the region. Building on the memorandum of understanding (MOU) signed with Indonesian partner sistarcompany in April 2026, the company plans to grow its partnership network into key cities including those in Malaysia and Singapore.

A Space That Responds to Your Body: DIMENSION

LUXION’s flagship solution for the region, DIMENSION, is a deeply immersive XR wellness solution that analyzes a user’s real-time biometric data — including heart rate variability (HRV), brainwaves (EEG) and remote photoplethysmography (rPPG) — to automatically tailor the lighting and sound environment. Its core technology, Sense ResonanceTM, combines brainwave entrainment (binaural beats) with biometrically synchronized lighting to guide users into deep relaxation within just 5 to 10 minutes, with no medication and no invasive procedures. Target environments include luxury hotel spas, wellness resorts and first-class airport lounges.

Scaling Across Southeast Asia from an Indonesian Base

This partner search begins from the MOU signed with local partner sistarcompany in April 2026. Positioning Indonesia as its strategic gateway into Southeast Asia, LUXION is pursuing a hub- and-spoke model that extends partnerships into neighboring markets such as Malaysia and Singapore. The approach is designed to rapidly broaden the company’s base of collaboration with regional hospitality and wellness operators.

Peer-Reviewed K-Wellness, Grounded in Academic Validation

LUXION emphasizes the scientific credibility of its technology as a key differentiator. The company holds two registered patents, two core patents currently pending, and two academic papers published in journals indexed by the National Research Foundation of Korea. It is also collaborating on technical advisory work with Professor Eui Chul Lee of the Department of Human-Centered AI at Sangmyung University, an expert in non-contact biosignal measurement and human cognition and emotion recognition — further strengthening the academic credibility of its technology. LUXION defines this strength as “Peer-Reviewed K-Wellness,” aiming to deliver both the aesthetic refinement and the scientific depth that the luxury hospitality market demands.

Targeting a $6 Trillion Global Wellness Market

According to the Global Wellness Institute (GWI), the global wellness economy has surpassed $6 trillion, with mental wellness the fastest-growing segment. Personalized, biosignal-based wellness solutions in particular are seen as a key growth axis where technology and content converge. LUXION aims to establish itself as a leading K-Wellness company built around the theme of “mental aging care.”

“DIMENSION is about creating spaces that understand people and help them recover on their own. Starting with our collaboration in Indonesia, we want to work with great partners across Southeast Asia to prove that Korean wellness technology can earn recognition in the global luxury market.”

— Ruah Kim, CEO, LUXION Inc.

Where the Partnership Expansion Is Headed

LUXION is seeking a range of additional collaborators across Southeast Asia, including luxury hotel, wellness resort and spa operators, as well as local distribution and operations partners. Interested companies and organizations can inquire about partnerships via the contact below. Starting with Southeast Asia, the company plans to gradually extend its collaboration network into the Middle East, Japan and other markets.

Notes to editors

Kasey Main [email protected]

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