The Texas-based digitizing firm has grown steadily over 12 years without changing its flat-rate pricing structure, now processing orders from the USA, Canada, the UK, and Australia.
Apex Digitizing, a Houston-based embroidery digitizing company, has passed 56,000 completed orders across its 12 years in business, with clients now spread across more than 10 countries. The milestone reflects steady growth for a company that started as a small US-focused operation and has since built a client base that includes independent embroidery shops, uniform suppliers, sports apparel brands, and promotional product companies across North America, the UK, and Australia.
What has not changed during that growth is the pricing. Left chest and cap designs are still $15 — the same rate the company charged when it started. That decision has been deliberate. Most of Apex Digitizing’s clients are small businesses and independent decorators for whom unpredictable costs make it harder to quote and win jobs. A fixed price removes that uncertainty.
How the Company Got to 56,000 Orders
Apex Digitizing did not grow through advertising campaigns or aggressive marketing. Most of the growth came from repeat clients and word of mouth within the embroidery trade. A shop owner would try the service for one logo, get the file back the same day, and start sending work regularly. That pattern repeated itself across thousands of clients over the years.
The company now processes orders from clients in the United States, Canada, the United Kingdom, Australia, and several other countries. International clients use the same ordering system as US-based ones — upload artwork, add instructions, and receive the finished file by email. The turnaround is the same regardless of where the order comes from.
Same-Day Files and No Charge for Rush Orders
Standard orders at Apex Digitizing come back within four to six hours. Clients who need something faster can mark an order as urgent and the team turns it around in two to four hours. There is no extra charge for this. It is the standard way the company operates, not a premium tier.
Minor edits after delivery are also free. If a client reviews the file and wants a small change — a size adjustment, a color correction, a tweak to the underlay — they request it and it gets done. Machine file format conversions are free as well. A client who needs the same design in DST, PES, and JEF does not receive three separate invoices.
What the Company Handles
The core service is embroidery digitizing — converting artwork into machine-readable stitch files. Apex handles left chest logos, cap and hat designs, jacket backs, and 3D puff embroidery. Files are delivered in all standard formats and are tested before being sent out.
The company also produces physical patches — embroidered, leather, and PVC — for clients who need the finished product rather than just the file. A separate team handles vector art preparation for clients whose logos need to be redrawn or cleaned up before digitizing can start. Having all three services in one place has been useful for clients who previously had to coordinate between multiple vendors for a single project.
In Their Own Words
Commenting on the company’s growth, a spokesperson for Apex Digitizing said:
“We started with one goal — give every embroidery business access to professional digitizing without overpaying for it. Over 56,000 orders later, that goal has not changed. The pricing is the same, the turnaround is the same, and the people handling the work care about what comes out the other end.” — Apex Digitizing Team, Houston TX
Client feedback has reflected this consistency. Esix Sports Wear noted that Apex meets deadlines and handles orders professionally. Outdoor Cap said the team manages rush orders without difficulty. Squeegee Bros INC described the work as flawless and the delivery as reliable across every order they have placed.
What Comes Next
Apex Digitizing is not announcing a change in direction. The plan is to keep doing the same thing — take orders, turn them around fast, keep the pricing fair, and handle edits and conversions without charging for them. The international client base has grown without the company actively pursuing it, and that growth is expected to continue as more embroidery businesses outside the US discover the service through existing clients.
Bulk pricing is available for businesses that need high-volume digitizing work. Clients who send regular orders can also arrange monthly or bi-weekly billing. New clients can register and place an order directly through the website.
About Apex Digitizing
Apex Digitizing is an embroidery digitizing company based in Houston, Texas. Founded in 2012, the company has completed over 56,000 orders for more than 9,500 clients in the USA and internationally. Services include embroidery digitizing, 3D puff digitizing, vector art conversion, and custom patches in embroidered, leather, and PVC formats. Pricing starts at $15 for left chest and cap designs. All orders include free minor editing, free file format conversions, and sew-out verification. Orders are typically completed within four to six hours, with rush turnaround available in two to four hours.
