Vwad Media, a digital media and public relations agency, has officially announced a strategic management partnership with the prominent Saudi esports creator Saleh Madani, widely known by his digital handle @i_z1_.
The partnership comes in the wake of Madani’s recent performance at the Al-Qadsiah Tournament, a sanctioned esports event in Saudi Arabia. This collaboration aims to expand Madani’s digital reach and professionalize competitive gaming content tailored for the Gulf Cooperation Council (GCC) audience.
With a dedicated community of over 224,000 followers on social platforms, Madani has built his reputation on high-level gameplay analysis, specifically focusing on complex mechanics within Rocket League. His weekly instructional video segments have become a technical resource for regional players seeking to transition from casual gaming to competitive ranks.
“Our agency is focused on identifying regional talent that aligns with Saudi Arabia’s National Esports Strategy,” said Abdellah Elaouad, Media Relations Manager at Vwad Media. “Saleh Madani represents the new wave of creators who prioritize technical skill and community value over short-lived viral trends. This partnership will secure infrastructure support for his upcoming regional projects.”
The collaboration will focus on expanding Madani’s educational gaming series and managing his upcoming appearances in local physical gaming arenas. By bridging online tutorials with live tournament participation, both parties aim to establish a sustainable model for digital influence in the regional esports sector.
“Working with an established PR framework allows me to focus entirely on content quality and competitive performance,” stated Saleh Madani regarding the announcement. “The goal is to provide our audience with professional-grade analysis that helps grow the local gaming ecosystem.”
The deployment of this partnership begins immediately, with new collaborative media schedules set to launch later this month across regional digital platforms.
