Western Cape Biltong Debuts in the UK: Celebrating South African Heritage and Craft

Image credit: Image provided courtesy of Pam Lloyd PR

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Western Cape Biltong, a brand inspired by South African heritage, has launched its range of air-cured meat snacks in the UK, featuring flavours such as Original Spices, Spicy Chilli, Jalapeño & Lime, and BBQ. The products, made from grass-fed beef from UK and Irish farms, are available online, targeting consumers who value flavour, nutrition, and convenience. This launch aims to introduce a modern take on traditional South African biltong to a new audience in the UK.

Press Release

Western Cape Biltong, a brand rooted in South African heritage, has launched in the UK, bringing a modern twist on a South African staple to British protein lovers with a collection of flavoursome air-cured meat.

The UK launch features two signature flavours – Original Spices and Spicy Chilli – alongside the globally inspired “Around the World” range, which includes Jalapeño & Lime and BBQ. All flavours are available to buy online at westerncapesnacks.com, with prices starting from £8.94 for a three-pack.

Each product is crafted using only the very best cuts of grass-fed beef sourced from UK and Irish farms, and is slow-air dried, naturally seasoned and packed with protein, appealing to urban adventurers who value flavour, nutrition and convenience.

Founded by Ayaz Somani, Western Cape Biltong draws inspiration from his wife’s South African heritage while seeking to elevate this snack staple and redefine how people experience protein.

The brand combines traditional biltong techniques with globally inspired flavours, offering products that are as authentic as they are modern.

Commenting on the UK launch, Ayaz said: “Our goal was to create biltong that tells a story – our story – while offering people a premium protein option they can trust. Every batch celebrates South African and UK heritage, our love for quality ingredients and a commitment to doing things differently.

“It’s exciting to share a taste of South African tradition with a new audience and introduce a fresh, flavourful approach to protein snacking in the UK.”

Western Cape Biltong’s full UK range, including Original Spices, Spicy Chilli, and the “Around the World” flavours – Jalapeño & Lime and BBQ – is available to buy online at westerncapesnacks.com now, with prices starting from £8.94 for a three-pack.

Notes to editors

About Western Cape Biltong Western Cape Biltong is a premium air-dried meat brand inspired by South African heritage and crafted for modern lifestyles. Founded by Ayaz Somani, the brand brings a contemporary twist to the traditional South African snack, combining time-honoured biltong-making techniques with globally inspired flavours. Each product is made using carefully selected cuts of grass-fed British and Irish beef, which are slow air-dried, naturally seasoned, and high in protein. Designed for those who value flavour, quality, and convenience, Western Cape Biltong offers a nutritious alternative to conventional snacking. The range includes Original Spices, Spicy Chilli, Jalapeño & Lime and BBQ – and is available to shop online at www.westerncapesnacks.com. Website: https://www.westerncapesnacks.com/ Instagram: @westerncapesnacks Facebook: @westerncapesnacks

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