London-based behavioural science platform removes the cost barrier to enterprise-grade conversion diagnostics
Unbias Labs, the AI-powered cognitive friction diagnostic engine, has launched a free tier alongside a restructured pricing model that makes behavioural science CRO accessible to founders and growth teams worldwide.
The new free tier delivers a lightweight diagnostic snapshot — identifying the top three friction points on any webpage — in under 60 seconds. It is designed to give founders an immediate taste of what the platform’s more comprehensive Pulse Audit can uncover across a full page analysis.
Alongside the free tier, Unbias Labs has introduced dual-currency pricing in both GBP and USD, with significantly reduced entry points: £29 / $39, £149 / $189, and £379 / $489. The platform now serves markets across the UK, Europe, North America, Asia, and MENA.
“The feedback from our beta testers made one thing clear — the diagnostic works,” said Marcello Pasqualucci, founder of Unbias Labs and a neuroscientist with 15 years of enterprise CRO experience at HSBC, Sky, and Pizza Hut. “The barrier was never scepticism about the methodology. It was access. A founder in Lagos or Lahore should have the same ability to diagnose cognitive friction as a growth team in London. That is what this pricing change delivers.”
The platform cross-references live websites against a proprietary database of 50+ cognitive biases — including Anchoring, Paradox of Choice, Loss Aversion, and Goal-Gradient Effect — returning a severity-scored diagnostic report with an implementable experiment roadmap.
The free tier is live now at https://www.getunbias.com/cro-audit-pricing
