UK outdoor advertising operator, 75Media Ltd, has announced its move into Scotland with the acquisition of 122 new billboard sites, including Scotland’s largest roadside advertising structure, the M8 Tower in Glasgow.
The company’s expansion into Scottish territory comes as part of its long-term partnership with Wildstone, the UK and Europe’s leading provider of outdoor media infrastructure.
As well as Glasgow’s iconic M8 Tower, 75Media will now operate the Edinburgh Airport Tower which, combined with the M8 Tower, will offer brands almost 2.5 million impacts a fortnight in Scotland’s busiest roadside locations.
A further 70 classic 48 sheets, 43 digital 48 sheets and six digital 96 sheets will also launch 75Media’s Scotland billboard portfolio across Glasgow and Edinburgh conurbations. The acquisitions are expected to generate revenue of approximately £5 million for the operator.
Speaking about the Scottish expansion, 75Media’s managing director, Paul Inman, said: “This is a pivotal milestone in our growth strategy and will be instrumental in us realising our goal of becoming the number one billboard advertising network for brands in the UK.
“This new Scottish network will enable us to become a dominant player in the Scottish out-of-home (OOH) market, with more sites still to come.
Founder and CEO of Wildstone, Damian Cox, added: “We are delighted to have extended our framework agreement with Paul and his team through this Scottish expansion. 75Media represents a platform of exceptional media assets which we are excited to help grow rapidly. Their sales strategy is extremely interesting and shows how driven businesses can exceed revenue expectations without always relying on the mainstream agency model.
“We believe that DOOH is still very much in its infancy in the UK. Both broadcast and the premium side of the market will see significant growth and innovation within the next five years and we at Wildstone are excited to be spearheading that with our tenant base.”
Paul continued: “It is an incredibly exciting time for us as a company and also a great honour to be taking on these prestigious sites, and we look forward to working with agencies and brands of all sizes across Scotland to help tell their stories, out-of-home.”
The RISE of 75Media
Established in 2020, 75Media has grown rapidly over the last three years. Its portfolio has gone from just 140 classic sites to a network of over 380 classic, digital and large format sites across the UK.
In conjunction with its Scotland announcement, 75Media has also unveiled a brand-new website which allows brands to explore the operator’s coverage and out-of-home products in-depth.
As well as a trusted inventory of classic and digital 48 sheets, 75Media now has two premium network collections: RISE and RISE+.
RISE focuses solely on large format digital billboards, predominantly D96 and DM6 structures, which can be found in the UK’s top 20 towns and cities, in roadside locations that attract some of the highest traffic numbers in the country.
RISE+ is a completely unique and exclusive network of premium sites which are landmarks in their own right: they are positioned in nationally-renowned locations, famed for their intrinsic high-traffic levels. 75Media’s flagship RISE+ sites are the M8 Tower in Glasgow and the Edinburgh Airport Tower.