Although there are many ways to build brand awareness, there’s no doubt that search visibility is up there with the most important. It’s safe to say that the search engines rely upon well-written, original and organic content. As such, it’s vital to keep in mind at your ultimate goal is to take steps which will have a positive impact on search engine ranking positions.
This means that one of the most effective ways to meet the demands of the search engines is to promote your business by creating quality content, which is then distributed to as wide an audience as possible. How do you do this? The answer is to use a press release distribution service.
The importance of news to your business
We know that news is an essential source of information which keeps us updated and informed on local and global events which have the potential to affect our daily lives; both in the here and now, and long into the future. But what about business news?
Remember that news is constantly evolving and changing, dominating the ways in which your potential customers behave, interpret and react to brands (including yours) and trends. When combined with the powerful influences of social media and the internet, knowledge gained from news helps to strengthen and intensify sales power via the devices we use to tell us what’s going on.
When you look at news as something which has an almost limitless and highly versatile reach, it’s much easier to see it as the perfect medium for creating a search engine optimised marketing campaign which is informative, unique and persuasive.
Luckily, the world of business PR and marketing is a very busy place indeed. Populated with a constant stream of product launches, offers, exhibitions, events, sales figures and charity fundraising, there are almost limitless chances to promote content releases and news about your business. All you need to do is choose a newsworthy piece that your customers would want to read about.
The benefits of using a press release distribution service
Press release distribution has changed beyond all recognition over recent years; however, an efficient approach to distribution has never been more important. Marketing would be incredibly difficult without PR distribution: remember that a press release is simply a written piece of news to be sent out to the media to announce business-specific news that might be of interest to the public. Without a PR distribution service, a press release has little aim or value.
Of course, there are no hard and fast rules to say you have to use a PR distribution service as other methods are available! Going it alone is, of course, completely free of charge but does involve in investing significant time and effort into finding contacts, getting in touch with them, following up… the list goes on.
In contrast, hiring a PR agency is an option if your business has the budget. Whilst this is an expensive route to take, it does offer a number of advantages such as the benefits of the PR agency’s expertise, contacts and industry-specific insights.
PR distribution services offer a halfway-house which falls between the previous two options. For the majority of businesses, hiring a freelance copywriter is an affordable option and a simple solution to the actual production of the press release itself, if this is something you think you’re going to struggle with. Then, once you have your completed PR, a distribution service offers the assistance you’ll need with the actual process of getting it out there. In addition, choosing a PR distribution service rather than the services of a PR agency, takes the stress and uncertainty out of dealing with the media and ensures your news is broadcast as widely as possible, without having to commit to an expensive contract.
How News By Wire can help your business
We’ve designed our press release distribution service to be user-friendly and cost-effective for businesses and organisations of all shapes and sizes. Press releases offer an important way to get news about your business to as wide an audience as possible, helping to ensure its long-term success.
Using a press release distribution service offers and simple, marketing budget-friendly way to do this, freeing up your time to get on with what you do best: running your business.