Following a competitive pitch, integrated creative agency TMW Unlimited, part of Unlimited, has been appointed by DAZN to refresh its CRM programme globally, a six-month project.
Launched in 2015, DAZN has grown to become the world’s largest global sports streaming service, delivering over 27,000 live events in 2021, DAZN is the market-leading sports broadcaster in Italy, Germany, Spain and Japan, where it holds the top tier domestic sports rights as well as key non-domestic sports properties such as the English Premier League and Champions League and a strong international boxing proposition in other global markets.
DAZN operates a hyper-personalised CRM programme, which delivers bespoke content recommendations to customers based on content consumed on the platform.
Tom Burrell, SVP –Lifecycle and Retention Marketing at DAZN said, “We were very impressed by TMW’s ability to combine creative flair and human intelligence to drive customer engagement. Their experience in delivering first-class global programmes, backed by insights and validation, convinced us that they were the perfect partner to take DAZN’s customer engagement to the next level”
Chris Mellish, CEO at TMW Unlimited said, “DAZN is one of the world’s fastest growing brands so it’s great to have the opportunity to supercharge their customer engagement offering. We pride ourselves on blending standout creativity with end-to-end connectivity. DAZN’s industry is a competitive space, and we know by using the right combination of emotion and motivation to drive action in DAZN’s CRM, we can give them a real edge.”
