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The colourful alternative to Black Friday – JUST A CARD – INDIE WEEK 21-25 November 2022

Celebrate independent shops, artists, makers & small businesses

JUST A CARD – INDIE WEEK 21-25 November 2022

The colourful, independent alternative to Black Friday!

Now in its sixth year, JUST A CARD – INDIE WEEK encourages people to support, value, and buy from independents during the crucial Christmas retail period.  Many independent businesses are finding things incredibly tough this year, so championing them this Christmas is more vital than ever!

An antidote to the fast-purchase culture of Black Friday, JUST A CARD – INDIE WEEK welcomes everyone to celebrate their own businesses as well as those they love, to showcase their communities, and to tell their own stories both on and offline. The week will include our ever-popular five-day Instagram challenge which has previously featured across the BBC and beyond, and has seen over 135,000 people taking part via social media in the past two years alone.

Since 2015, the grassroots campaign JUST A CARD has been showing the value of shopping small to both customers and independent businesses.
Every sale, however small, even just a card, is the difference between a vibrant creative community or a boarded up business. • 17,000+ shops display our popular campaign window stickers

  • 105,000+ engage with our community via social media
  • The campaign is supported by high profile names including Sir Michael Palin, Felicity Jones, Natalie Dormer, Lauren Lavern and Nathalie Emmanuel

For more information about  JUST A CARD – INDIE WEEK visit

JUST A CARD campaign founder Sarah Hamilton and team member Michael Fram are available for interview/comment.

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