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Sustainable fashion and sportswear must be high on the political agenda

Three University of Manchester academics who specialise in fashion and textiles have criticised the Government for failing to take action to boost sustainability in the UK fashion and sportswear industries.

In an article published by the University’s policy engagement unit Policy@Manchester to coincide with the 20th annual Recycle Week, Lindsay Pressdee, Dr Amy Benstead and Dr Jo Conlon highlight that, of the one million tonnes of textiles disposed of every year in this country, 300,000 tonnes end up in landfill or incineration with figures suggesting 10 per cent of global CO2 emissions may come from the fashion industry.

And they warn that the damage inflicted by discarded sportswear is often overlooked, “despite an over-reliance on polyester garments, which are harmful to the environment as the fabric releases microfibres and takes hundreds of years to fully biodegrade.”

Pressdee, Benstead and Conlon stress the importance of establishing “sustainable behaviour throughout the supply chain” and praise the European Commission for proposing an “extended producer responsibility (EPR)” for textiles in the EU which “aims to create appropriate incentives to encourage producers to design products that have a reduced environmental impact at the end of their life.”

This contrasts with the UK where, they argue, “tackling sustainability in the fashion industry has lost its place on the political agenda.”

The University of Manchester academics contend that there has beendisappointing lack of progress from the UK Government” following the House of Commons Environmental Audit Committee’s Fixing Fashion report in 2019.

They continue: “This report included a call for the use of EPR as well as other important recommendations such as a ban on incinerating or landfilling unsold stock that can be reused or recycled and a tax system that shifts the balance of incentives in favour of reuse, repair and recycling to support responsible companies. We urge the Government to think again and drive forward the Committee’s recommendations in order to put sustainable fashion back on the political agenda.”

Pressdee, Benstead and Conlon also criticise Ministers for abolishing the standalone GCSE in textiles which provided many young people with the ability to mend clothing such as football kits instead of throwing them away.

They write: “We are therefore calling on the Government to reintroduce textiles as part of the school curriculum to engage young people in sustainable materials and equip them with the basic skills required to repair clothes.”

The University of Manchester has launched a new project dedicated to tackling the impact of textile waste in the football industry through the provision of workshops tasked with transforming surplus football shirts into unique reusable tote bags, whilst educating local communities on the environmental impacts of textile waste and how to extend the life of garments. The initiative aims to provide a fun, responsible way to keep kits in circulation while shining a light on the problem.

Game changers, a new approach to tackling sportswear garment waste’ by Lindsay Pressdee, Dr Amy Benstead and Dr Jo Conlon is available to read on the Policy@Manchester website.

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About Lindsay Pressdee Lindsay Pressdee is a Senior Lecture in the Department of Materials Faculty of Science and Engineering, University of Manchester and has a background in the fashion industry, spending 15 years working across product and brand strategy and marketing communications, with a range of international clients. Lindsay now specializes in strategic brand development and marketing in the fashion industry. Her entrepreneurial and project management expertise has led her to transition into the realm of higher education where she utilizes these skills in both teaching and leadership roles. Lindsay’s research focuses on sustainable branding and marketing communication, particularly how brands leverage storytelling to effectively engage consumers in the sustainability of the brand and the business, to avoid greenwashing and nudge consumers behaviour change towards sustainable consumption. About Amy Benstead Dr Amy Benstead is a Senior Lecturer in Fashion Management. Her research focuses on supply chain management and global sourcing, with a particular emphasis on modern slavery. Amy’s research led to her becoming a member of the BSI committee that developed the world’s first national standard on modern slavery. Her research also looks at the implementation of blockchain technology and its impact on achieving sustainability. She has extensive knowledge and international experience in the fashion industry, most recently as Senior Merchandise Manager based in Istanbul, Turkey for global sourcing company Li & Fung, where her key responsibilities included managing sourcing and production for global fashion retailers. Amy is also a board member of EurOMA (European Operations Management Association). About Jo Conlon Dr Jo Conlon is a Senior Lecture in the Department of Materials Faculty of Science and Engineering, University of Manchester and a Fellow of The Textile Institute in recognition of her extensive technical and management experience in the clothing industry. She has considerable knowledge and international experience gained working as a Technical and Sourcing Manager within the supply chain of Marks and Spencer after graduating with BSc (Hons) Textile Technology (Dye Chemistry). Within higher education, Jo’s research centres on sustainable supply chain management with a focus on the enabling role of digital technologies for learning and change within organisations. The transition to a more sustainable apparel system requires collaborative relationships to share and co-create knowledge and skills with business and the next generation and Jo’s publication record has six peer reviewed articles, conference papers and chapters in this area and two Innovate UK (part of the UK Research and Innovation Agency) funded Knowledge Transfer Partnership (KTP) grants to bring new skills and the latest academic thinking into the business partner to deliver a specific, strategic innovation project. The integral components of Jo’s experience that she will offer to this project are technical knowledge, specialist knowledge and experience of the sustainability practices of the Textile and Fashion industry coupled with a strong industry network, and a passion for education to equip others with the knowledge and skills to act as change agents supporting the transition to a more sustainable apparel system. About Policy@Manchester As the University’s policy engagement unit, Policy@Manchester connects researchers with policymakers and influencers, nurtures long-term policy engagement relationships, and seeks to enhance stakeholder understanding of pressing policy challenges.

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