Derby endurance sports clothing specialists HUUB has launched a new range of cycling clothes in collaboration with UK sportswear firm Umbro to enable England rugby fans to show their support while out on the road.
Umbro is the official technical kit partner to England Rugby and has worked with Huub to launch the bespoke collection, which consists of four unisex cycling items carrying England Rugby’s iconic rose as well as both firms’ logos.
The collection consists of two short sleeve cycling jerseys which replicate the current white home and red alternate England men’s shirts, both of which are complemented with long-sleeved shirts and bib shorts, and follows a previous collaboration between the two companies to launch a Derby County cycling collection two years ago.
Scott Watson, head of sports marketing Rugby and F1 at Umbro, said: “We are delighted to launch this bespoke England Rugby cycling range in collaboration with HUUB.
“Like HUUB we have a focus on performance and innovation, and we are excited to see England Rugby fans showing their support while out on the road.”
HUUB is a premium endurance sport apparel brand worn by Olympic gold medallists, Ironman champions and amateur athletes. Since founding in 2011, Huub has focused on performance, innovation and comfort.
Dean Jackson, CEO and founder, HUUB Design added: “We couldn’t be more excited with this collaboration. Umbro has a rich history in providing sporting apparel to athletes, individuals and teams and in that time has developed well-respected partnerships.
“Being asked to join them on the England Rugby cycling project is testament to our efforts in innovation within the sporting arena of endurance sports.
“As recipients of the Queen’s Award for Innovation, we truly value every extra enhancement we can bring to athletes of all abilities. It’s a proud day for HUUB.”