The leading children’s drama franchise in the UK, Helen O’Grady Drama Academy, is rebranding as Drama Kids – paving the way for an exciting and promising future. Rooted in a mission to promote children’s self-development through drama worldwide, this rebranding initiative aims to sustain the franchise’s impressive growth trajectory – driven by its strong ethos and tight-knit network of franchisees.
For over four decades, Helen O’Grady Drama Academy has been committed to creating a non-competitive, nurturing and empowering environment where students can be themselves, thrive and develop skills that will last a lifetime. As the world’s largest drama school, with over 100,000 students actively participating in classes each week, the Drama Kids rebrand will ensure they continue to stand as a beacon of inclusivity and equal opportunities – providing a fun and engaging platform for students of all backgrounds.
Talking about the rebrand, Jo Scalpello, Group Marketing Director for Trafalgar Education, said, “Since joining the Trafalgar family in 2021, our academy has undergone significant developments to improve the business model and branding. Whilst our programme of ‘developing confidence, communication and creativity’ remains at the forefront of our operation, the new name and fun, eye-catching logo pave the way for the next chapter of the company’s history.”
Established in 1979, Helen O’Grady Drama Academy has been a pioneer in building confidence and communication skills in children through a creative and structured drama syllabus. Today, the global network boasts over 150 franchisees operating in over 30 countries. With comprehensive training covering teaching, marketing, programme administration and specialised support readily accessible to franchisees both before they launch and throughout their journey. Now represented by vibrant, colourful and dynamic branding, Drama Kids remains committed to prioritising the success of its franchisees – just as it does for its students.
Becky Goodfield, COO of Drama Kids, added, “Whilst we are very excited by the changes to our name and logo, the heart of our programme and mission remains unchanged. Simply put, it’s a new name and logo but the same great programme.”
