Open makes a key investment in senior talent and announces plans to extend its geographic footprint in the South of England to support significant agency growth into 2023 and beyond.
Jon Greenhalgh, the former Managing Director of Adapt Worldwide will be joining Open Partners as a Managing Partner in March.
Prior to his role at Adapt Worldwide, Greenhalgh launched Vizeum in Manchester and has worked at highly respected agencies Mediavest, iProspect, Carat and SEO agency Branded3.
The appointment comes as the agency reveals plans to increase its presence in the South of England. Open Partners will build on its existing London footprint by opening an office in Bristol in the first half of 2023.
Manchester-based Open Partners was founded in 2017 and has enjoyed huge success since its inception, working with a diverse client portfolio, generating revenues in excess of £7m, and employing a staff team of 100 people.
Welcoming Jon’s appointment, Open Partners co-founder Joe Procter says: “To have a leader of Jon’s quality joining us is significant for Open Partners. He’s a proven operator with a track record of building high quality teams and products to deliver top performance for clients. He understands what is needed to be at the cutting edge and he demonstrates what it takes.
“Our ambition for the agency is to continue to deliver outstanding performance for our clients by the application of progressive ‘next gen’ thinking; harnessing media, creative and technology to deliver entertaining, inspirational and useful advertising campaigns. This appointment reflects our continued commitment to hiring the industry’s best talent to help us realise that ambition for clients across the UK.”
Commenting on his new appointment, Greenhalgh says: “To be a cutting edge agency in the independent space takes the best talent in the market and more importantly a mindset to embrace new products quickly to create a difference for your clients and the team. Open Partners has this in abundance.
“The top team and beyond includes the most impressive people I’ve ever worked with. The runway for this agency is huge and I can’t wait to bring more of this talent, energy and mindset which has been nurtured in Manchester to the South of England”.
He adds: “The South needs more independents with scale like Open Partners. Not just in London but along the M4 corridor and out into the South West there are clients and talented individuals who are crying out for local access to this kind of cutting edge media agency. It’s incredibly exciting that Open Partners see that gap and are going after it”.
