A renowned food futurologist has predicted that halal food is set to become mainstream in the coming years, following in the footsteps of other cuisines such as vegan and plant-based options.
In a new report produced on behalf of Takul, which makes halal convenience foods, Lyndon Gee says halal food has evolved from being a religious dietary choice to being a marker of safe, healthy, hygienic and reliable food.
With trust being so key to what people choose to buy, especially food-wise, Lyndon said, “various research studies indicate that non-Muslims have a positive opinion of halal food products and show significant intention to buy them, as they know halal food is appropriately processed”.
He added that halal products “will be chosen for non-faith-based reasons, simply because the food appeals, offering manufacturers even greater opportunities as halal products move into less traditional dishes”.
Lyndon Gee has broad experience in the halal food industry. He’s worked with Diabetes UK on various recipes for Ramadan aimed at the Muslim community and was creative consultant for a halal fast food burger concept.
With almost half of the UK Muslim population under the age of 24, the report also reveals how pivotal the younger generation are in terms of shaping what halal food looks like today.
Lyndon said: “Cash rich and time poor, the younger generation seek convenience and speed. Gen Y and Gen Z consumers are more adventurous and looking for new flavours and different food experiences than their parents. Products such as pasties or samosas that can be eaten in one hand are ideal.”
He added: “Mealtimes have become blurred and there has been a big rise in snacking, whether the on-the-go meal replacement, or sitting down with friends and enjoying a film or a game and sharing a selection of foods such as pizza, charcuterie, or samosas. The social aspect of eating should never be underestimated, but with busy lifestyles people are looking for easy, cost-effective solutions to entertain their friends.”
Takul makes a range of convenience meals and snacks which include pizzas, samosas, pasties and deli meats which are available in selected Tesco and Sainsbury’s stores nationwide.
