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FATSO Targets Lunch! Goers with its Convention-Breaking Dark Chocolate

New to the market is FATSO, a rule-breaking dark chocolate bar that challenges the boring and delivers epic, uncompromising deliciousness without taking itself too seriously.

Exhibiting at its first ever trade show, FATSO will be out in full force at Lunch! from 14th to 15th September, with the aim of disrupting coffee-shop counters and food-to-go shelves with its three gloriously-chunky bars of dark chocolate deliciousness.

FATSO brings to the table Big Bars of the best, ethical quality chocolate, packed with big flavour combinations and massive chunks that are guaranteed to leave buyers and customers beaming. A brand that everyone can enjoy, FATSO is setting the record straight that dark chocolate can have just as much fun as milk and will be offering tastings of its three bars on stand SU1 throughout the two-day trade show which takes place at London’s ExCel.

Visitors will be able to tuck into:

Morn’n Glory – a 60% cacao breakfast-inspired combination of cornflake, toast and orange marmalade

Home Run – 60% cacao bar takes inspiration from the US baseball game with its bumper chunks of salted pretzel, whole almonds and honeycomb

Nan’s Stash- 70% cacao that pays homage to sneaky snacking Nanna’s everywhere. Nan’s biscuit tin in a bar; it’s packed with peanuts, toffee and digestive biscuits.

“Fatso was born from a frustration that the dark chocolate category took itself way too seriously. Why couldn’t dark chocolate brands be super chunky with big, bold flavours? Why couldn’t a dark chocolate brand be totally uncompromising in it’s quality and ethics, and do so with a bit of swag and wit?” Says Fatso Numero Uno, Ella. “FATSO is about embracing More. More Chunk, More Flavour, More Ethics, More Care. More Love. Because we believe that More Matters. It’s about bucking the rules, but never the quality.”

FATSO cuts no corners when it comes to quality, and sources its true single origin cacao from family-owned Luker Chocolate in Columbia, one of the origins and birthplace of cocoa (South America/the Amazon Rainforest). “This is dark chocolate like you’ve never experienced before,” adds Ella. “Starting with three flavours we already have plans for more, shortly. FATSO is definitely a brand to watch.”

FATSO is available now to retailers, cafes and hospitality venues nationwide. RRP £5.95 per 150g bar.

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