News By Wire

Ever.Ag adopts Varda’s Global FieldID™ to improve traceability in agriculture retail

Varda, the agtech startup founded by Yara, today announced its partnership with Ever.Ag, the innovative agtech service provider that empowers agriculture, food, and beverage supply chains. Through the collaboration,’s farm management information system, FieldAlytics will incorporate Varda’s Global FieldID™ into its core field management capabilities. This will provide seamless traceability for retailers and others in the food chain that want to track the entire produce journey, from planting to processing. Set to launch in December 2023, this partnership aims to integrate Global FieldID across FieldAlytics’ extensive network of over 3 million field boundaries, with the support of its customer base.

FieldAlytics offers a holistic digital platform that simplifies and centralizes agronomy, field logistics, and farm planning, enhancing on-farm operations. Leveraging Varda’s Global FieldID™, streamlines large-scale supply chain reporting, reducing risks for service providers and boosting consumer trust in food production processes.

Davide Ceper, CEO at Varda commented: “Our vision is to create and maintain a universal and shared map of agricultural fields that acts as an “address system” for all industry stakeholders. As field-level data generation grows with technology adoption, sharing information through the supply chain while protecting privacy needs to become more convenient. Large-scale collaboration made possible by a Global Field ID will make food production more resilient, productive, transparent, and sustainable.

Global FieldID is the ideal tool to achieve this goal, and we are proud that, a leader in ag-data management, has decided to embrace our tool, the more it is adopted by others, the more useful it will be for everyone.

Ben Sloan, VP of Product and Strategy for Digital Agronomy at Ever.Ag commented: “More than ever, consumers care about where their food comes from, whether it is health concerns, a desire for transparency or environmental consideration. GFID is the best solution that I have seen to provide traceability of field boundaries. FieldAlytics is proud to once again be a pioneer in delivering solutions that matter to growers. We look forward to the rest of the industry joining us in the adoption GFID”

Press release information


Image File:


Area / Region:

Notes to editors

About Varda Varda is an ag-tech start-up founded by Yara with the purpose of facilitating collaboration in the industry and accelerating the transition towards a nature-positive food system through better data discovery and sharing. The company’s vision is to make farm & field data a key ingredient for the next ‘green revolution’, allowing industry stakeholders to collaborate more effectively and broadening the adoption of regenerative farming practices. Through the widespread use of Global FieldID™, our goal is to bring together forward-looking companies, farmers and other industry institutions that share our aspiration for a more sustainable, resilient, and transparent food ecosystem. About Ever.Ag Ever.Ag is Everything Agriculture, providing software and services that empower your entire supply chain, from farm to table – and everything in between. The breadth and depth of Ever.Ag’s solutions empower dairy, crops, animal protein, and agribusiness customers to feed a growing world. Bringing decades of experience and industry-leading innovation to the table, Ever.Ag’s advanced technology, risk management, and market intelligence solutions provide customers with the insight they need to operate more efficiently, sustainably, nimbly, and strategically across the supply chain.

Media contact

Media contact name:

Roseanna Lane

Media contact business / organisation:

The CommsCo

Media contact telephone:


Media contact email:

All done!
Thank you for subscribing.

Email Subscription